LONDON—Jonathan Jordan, who led an impressive turnaround of Burson-Marsteller’s U.K. operations over the past three years, is leaving the firm at the end of February to establish his own communications consulting business. He will be succeeded by Matt Carter, who has been named as the new CEO of Burson’s U.K. operations.
Carter co-founded Penn Schoen & Berland Associates, the strategic research company, in the U.K. at the beginning of 2006 and is currently managing director of the EMEA region for PSB. In his new role, he will continue as chairman of EMEA for the research company. Current joint managing director of PSB EMEA, Joel Levy, becomes the CEO of PSB EMEA.
He previously worked for Prime Minister Tony Blair as general secretary of the British Labour Party, responsible for running the successful 2005 general election campaign.
Jeremy Galbraith, CEO Burson-Marsteller for Europe, Middle East & Africa, says Carter will further develop the firm’s new “evidence-based” approach and ensure even closer integration with PSB.
Jordan says he expects to announce the launch of his new firm in the second quarter of 2010.