JS2 Named AoR for Cow Parade
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JS2 Named AoR for Cow Parade

JS² Communications has been named agency of record for CowParade, a public art exhibit in which its signature, life-size cow sculptures serve as inspiration and canvas for artists.

Paul Holmes

NEW YORK—JS² Communications has been named agency of record for CowParade, a public art exhibit in which its signature, life-size cow sculptures serve as inspiration and canvas for artists. CowParade started with its first event in Chicago almost a decade ago and has been featured in over 50 cities around the world. JS² will handle all aspects of media relations, promoting the CowParade brand and its licensed product line. The account will be led out of JS² Communications’ New York office.

 

"With the recent launch of our official web store, we wanted an experienced and strategic agency to help us grow our brand,” says Jerry Elbaum, president of CowParade. “JS² Communications has the media relations expertise we were looking for and we are confident they will help communicate that CowParade is more than just an event, but rather a worldwide experience that continues to grow.”

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