NEW YORK—JS² Communications has been named agency of record for two new beauty brands exclusively distributed in the U.S. by Ingenuity. The two product lines are Skin Doctors Cosmeceuticals—the number one selling skin care product line in Australia—as well as Linziclip, an addition to the company’s hair accessory category.
The agency will leverage its relationships with the consumer media to establish and grow each of the brands both regionally and nationally.
“Through the selection process, it became obvious that JS2 Communications had the experience and creativity necessary to promote our products in this competitive marketplace,” says Anne Buhrdorf, vice president of marketing at Ingenuity. “It’s a committed group capable of getting big-agency results while having the accessibility and drive of a boutique agency.”