MT. PROSPECT, IL—SKIL Power Tools, a leader in portable electric power tools and accessories for the do-it-yourself and professional construction markets, has named Chicago-area-based JSH&A Public Relations as its agency of record. Throughout 2011, JSH&A will provide ongoing traditional and social media relations support for SKIL’s extensive product portfolio.
According to Rick Bauer, brand manager, SKIL Power Tools, “JSH&A has a deep understanding of the power tool and do-it-yourself markets, as well as a strong expertise in social and traditional media. We’re excited to get started.”
In addition to ongoing traditional media initiatives, JSH&A will support blogger outreach, Facebook page and Twitter management, as well as the company’s e-newsletter.
“It’s a comprehensive program,” said Bauer. “And it’s designed to help us reach new audiences.”