LOS ANGELES—Lewis PR has been appointed by Juice Wireless, a creator of mobile and Web-based applications, as agency of record for its flagship product, JuiceCaster. Lewis won the account following a four-way pitch process and the six-figure campaign will be spearheaded by Lewis vice president, Andy Oliver, reporting to Juice Wireless’ founder and chairman Nick Desai.
JuiceCaster is a multimedia mobile and Web-based blogging and social networking community that enables users to capture pictures and videos on their mobile phone, using the JuiceCaster Mobile application integrated directly into the phone’s camera function and posted them to the Web to share with other online or mobile phone users.
“Lewis not only comprehends and uses our product but understands its usefulness in today’s market,” says Desai. “We saw a number of agencies and Lewis’ creativity, along with its energy and passion, really stood out.”