LONDON—Just-Eat, one of the U.K.’s largest online takeaway ordering services, has appointed Brands2Life to help promote the brand in the U.K. and to challenge consumer attitudes toward ordering food delivery online. Brands2Life will deliver buzz campaigns to drive talkability and broaden media reach, underpinned by a media relations and thought leadership campaign to celebrate the nation’s takeaways. The agency will also position Just-Eat as the authority on food delivery.
Just-Eat chief marketing officer Mat Braddy says, “We appointed Brands2Life due to their creativity, energy and enthusiasm. They showed a strong understanding of our vision for the brand and that, combined with their proven track record of delivering fantastic quality media coverage, made them the obvious choice for Just-Eat.”
Brands2Life director Alex Williams will lead the account.