NEW YORK—Kalman (Kal) Druck, co-founder of Harshe-Rotman & Druck, a pioneering public relations firm that was later absorbed into Ruder Finn, has died. He was 91. Druck was also a founding member in 1948 of the Public Relations Society of America and the Society’s 1972 national president
After spending the early part of his professional career in ad sales with Hearst Publications, Druck accepted a position with Carl Byoir Associates in 1939. He was asked to develop an evening course on public relations at City College of New York, creating the first accredited program on the subject to be taught in the U.S. He went on to teach courses in PR, advertising, marketing and copywriting for 16 years.
After starting his own PR firm in 1960, he partnered with Morris B. Rotman to form Harshe-Rotman & Druck in 1961, which became the sixth largest PR firm in the U.S., boasting Mattel, Hertz and The New York Times as major clients.