NEW YORK—CRT/tanaka has named Maria Kalligeros, executive vice president, to lead the agency’s consumer practice. Kalligeros continues to serve on the agency’s board of managers and takes over from Patrice Tanaka, CRT/tanaka’s co-chair and chief creative officer.
Kalligeros has more than 25 years of experience marketing consumer products and services and is one of the PR industry’s leading authorities on cause-related marketing. She has developed and managed public relations programs for companies in a broad range of consumer categories. She previously served as president and co-founder of one of CRT/tanaka’s predecessor agencies, Patrice Tanaka & Company and built the agency’s cause-related marketing practice.
Prior to co-founding PT&Co., she was with Chiat/Day’s public relations subsidiary, Jessica Dee Communications and international jeweler Harry Winston, where she served as director of public relations, advertising and special events.