CHICAGO—Nick Kalm, general manager of the reputation management practice in the Chicago office of Edelman Public Relations Worldwide and leader of the firm employee engagement practice, has left to form his own firm. The firm, Reputation Partners will focus on corporate communications, employee/labor communications and issues management.
Kalm, who spent six years at Edelman, will be joined by two other former Edelman executives, Marta Rhyner and Jane Dalzell. Rhyner was a senior vice president in the reputation management practice, while Dalzell was senior account supervisor.
“Marta and I believe there’s a real, unmet need for a firm that provides outstanding corporate communications counsel, but does so with a greater focus and at lower costs than large PR firms can deliver,” says Kalm.
While at Edelman, Kalm and Rhyner secured and served clients including American Airlines, AT&T Broadband, Boeing, Leo Burnett, Manpower, Marsh, and Rockwell Collins.
“Our focus at Reputation Partners is going to be on cost-effective, personalized service instead of growth for growth’s sake,” says Kalm. “Too often, if you allow your focus to get misplaced, quality and client service get sacrificed.”
Based on the principals’ prior areas of focus, the firm expects to attract clients from the aviation, financial services, manufacturing and service sectors, among others.