SAN FRANCISCO—Veteran crisis communications consultant Larry Kamer has joined Manning Selvage & Lee as U.S. director of crisis and issues management. Kamer will join MS&L’s San Francisco office along with four employees of his firm, Kamer Consulting Group, and will report to Jill Farwell and Joe Gleason, presidents, North America.
MS&L, best known for its work in consumer and business-to-business marketing and healthcare, has been seeking to expand its corporate capabilities adding a new financial communications unit called Capital/MS&L.
Kamer has worked with MS&L in the past. His former agency, Kamer-Singer Associates, was an affiliate of Manning, and the two firms worked together on Nike issues and on labor relations problems at General Motors.
“Larry is one of the top crisis communicators in the country and has handled a range of high-level issues for very prominent clients,” says MS&L chairman and chief executive Lou Capozzi. “We’ve collaborated with Larry and his team in the past, and we know they will enhance our crisis and issues capabilities and be great to work with at the same time.”
Kamer, meanwhile, has been anxious to expand his crisis counseling offering—which includes detailed crisis simulations—on a national level. That was one reason he sold Kamer Singer to GCI Group, an acquisition that didn’t work out.
“We wanted to be able to reach that next level of clients like Home Depot and the U.S. Army, where there’s an opportunity to get in there and give the Manning Selvage & Lee account team a capability it didn’t have before,” says Kamer. Several account teams have already expressed an interest in introducing Kamer and his colleagues to their clients.
Joining Kamer at MS&L are four other employees: Marcy Scott Lynn, Ben Drew, Dan Gould and Jane Sacco.
“We are in an excellent position to offer clients a full-service resource with the addition of Larry’s team,” said Bill Orr, managing director of MS&L San Francisco. “While his expertise will be utilized
throughout the entire MS&L network, it is an ideal complement to the San Francisco office’s strengths in healthcare, digital entertainment and consumer marketing.”