SAN FRANCISCO—New York public relations firm Kaplow Communications is opening a new West Coast office, Kaplow West, in San Francisco to extend greater support to its current clients located on the West Coast and to build on the agency's consumer technology and digital services roster and its expertise in translating complex technology into brand stories for mainstream consumers.
Leading the Kaplow West team is new senior vice president Nissa Anklesaria. Anklesaria was most recently responsible for corporate and consumer communications at BabyCenter, a leading global resource for parents. Prior to BabyCenter, Anklesaria spent eight years at Yahoo!, directing corporate communications for several business divisions, including advertising and media. She also worked at OpenTable and broadcast.com which was acquired by Yahoo! in 1999.
Kaplow clients include Skype, Target, Avon mark, State Farm and Netflix. Kaplow West will focus on working with technology clients to amplify the conversations about their brands.