Kaplow Picks Up Tumi Business
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Kaplow Picks Up Tumi Business

Kaplow has added Tumi a leading international brand of premium travel, business and lifestyle accessories, to its roster of consumer products brands. Kaplow was awarded the business after demonstrating relevant experience and strategic insight.

Paul Holmes

NEW YORK—Kaplow has added Tumi a leading international brand of premium travel, business and lifestyle accessories, to its roster of consumer products brands. Kaplow was awarded the business after demonstrating relevant experience and strategic insight into elevating the brand and reaching the right influencers through both traditional channels and online initiatives.

 

"As Tumi continues to push the brand into lifestyle categories and target more women we wanted to partner with a leading agency to further build brand awareness and increase our visibility,” says Jerome Griffith, president and CEO of Tumi. “Kaplow has an excellent reputation for helping brands reach new consumers, extend into new social media, and create fresh and  innovative programs to support product launches.”

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