NEW YORK—Kaplow has strengthened and expanded its Kdrive digital services with new leadership and the opening of a new Kstudio operation focused on content creation, production and distribution
In addition to leading Kaplow’s technology and emerging media practice, Chaim Haas has been named executive director of Kdrive, the firm’s social media services division. He will provide thought leadership and expertise to Kaplow clients in developing and executing strategic social media programs.
Vice president Dana Glaser has an expanded role as executive producer of Kstudio, which includes the Skype station, where established and new media can remotely interview Kaplow clients' experts and spokespeople; a green-screen/filming area for original video content creation; and a content distribution center for the development and customization of a list of key influencers for each client.
Recently promoted to executive vice president, Leah Schmerl will take on a leadership role in a range of client-service activities, including the evaluation of Kaplow’s measurement processes. Following the recent announcement of the Barcelona Principles—new industry standards on measurement—Schmerl will work within the recommended guidelines and review the revised standards to bring state-of-the-art measurement tactics to our clients. She will also continue to lead Kaplow’s Internet and e-commerce Practice.