NEW YORK—Kaplow Communications has added Timex to its client roster, and expanded two longtime partnerships with new business from Alberto-Culver and Target Stores.
Kaplow has been named agency of record for the Timex brand in the United States. Timex is planning a major repositioning campaign to expand the brand’s profile within the prestige lifestyle arena.
Meanwhile, Kaplow’s consumer healthcare practice has been awarded the communications work for Alberto Culver’s FDS Intimate Lubricants brand. Kaplow is launching a national educational campaign for the new FDS product. This win follows the award of the company’s Nexxus brand to Kaplow after a highly competitive pitch last year.
Kaplow has also secured another major account from Target Stores, adding the Super Target, Target Pets, and Target Consumables divisions, including Choxie, the exclusive line of luxury chocolates. Target Stores has worked with the firm since 1999.