The product is designed to answer questions such as:
· What are the hot issues and battles being discussed in the market?
· How are people responding to significant developments in your market?
· What are the key phrase and search terms that people are using to describe your business space?
· What’s the best way to position your organization or products in a new marketplace?
· What’s the best way to respond to a developing issue or crisis?
· What does the market think about your most recent product release or announcement?
“People don’t have time to wait for survey results, they need answers right away.”