KD Paine Introduces New Social Media Evaluation Tool
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KD Paine Introduces New Social Media Evaluation Tool

Public relations and social media measurement consultancy KDPaine & Partners has introduced a new social media tool designed to help organizations quickly get a handle on what their marketplace is saying and thinking.

Paul Holmes

BERLIN, NH—Public relations and social media measurement consultancy KDPaine & Partners has introduced a new social media tool designed to help organizations quickly get a handle on what their marketplace is saying and thinking, enabling them to craft their messages accordingly. The new tool, MarketFramer, is based on principles of sociology, public relations measurement and survey research, applying them to social media, blogs and other consumer generated media in order to answer critical communications questions.

 

The product is designed to answer questions such as:

·         What are the hot issues and battles being discussed in the market?

·         How are people responding to significant developments in your market?

·         What are the key phrase and search terms that people are using to describe your business space?

·         What’s the best way to position your organization or products in a new marketplace?

·         What’s the best way to respond to a developing issue or crisis?

·         What does the market think about your most recent product release or announcement?

 “Ever since we started measuring consumer generated media in 1995, people have been asking us if there’s a way to get answers to questions like this without doing a large-scale survey research project,” explained Katie Delahaye Paine, CEO of KDPaine & Partners. “In part they have budget concerns, and also question the results of phone surveys when many consumers only have mobile phones. But, they’re mostly concerned about the time it takes and the complexity of the programs.

 

“People don’t have time to wait for survey results, they need answers right away.”

 

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