NEW YORK—Keating & Co., a New York City-based strategic communications firm, has entered into a joint venture with F6, a Saudi Arabia-based marketing and investment company. Together, the firms have formed KeatingF6, a Middle East and North Africa public relations consultancy that will provide communications advice as well as counsel on sensitive domestic, international, personal and corporate issues that involve crisis communications, media relations, corporate culture change, marketing strategies and C-level coaching in the MENA region.
Rick Keating, CEO & Chief Strategist of Keating & Co., will serve as managing partner of the new entity and His Highness Prince Faisal bin Fahad bin Abdullah Al- Saud will serve as chairman.
According to Keating: “Successful communication strategies and tactics must demonstrate a deep understanding of local culture, international issues and show relevant experience to get results and achieve the objectives of the client. The Keating organizations will work together to provide an offering unique to the region, and the global interests of its businesses and individuals.”
KeatingF6’s initial office will open later this month in Al Khobar in the Eastern Province of The Kingdom of Saudi Arabia.