LOUISVILLE, KY—Carl Brazley, owner of Kentucky integrated communications agency Mo’ Better Marketing, has purchased New West—one of the state’s leading public relations firms—from Tom Howell and Becky Simpson, who had owned the firm for more than a decade.
Simpson left New West in May 2011 and has served as the University of Louisville’s senior associate vice president for communications and marketing since that time. Howell will now serve as managing director of New West, with Brazley as CEO.
While the merged company will continue as New West, Brazley and Howell said that the Mo’ Better name will live on until it fulfills its current contracts. The combined agency includes 17 full-time and 6 part-time employees.
New West was founded in 1971 as Wenz-Neely Public Relations before adding advertising, marketing, graphic design and event management to its mix of services. In 1989 it was acquired by Shandwick. Simpson and Howell bought the company from Weber Shandwick Worldwide in 2002.
Brazley founded Mo’ Better in 1995 after a 13-year career playing professional football in the Canadian Football League and the National Football League. Mo’ Better’s clients include Community Transportation Systems, Kentucky State University, Christian Care Communities and Kilimanjaro Foods.
The merger formalizes a lengthy relationship between the two firms, which have worked together on projects, including the Louisville Airport Improvement Project and various projects for TARC.