NEW YORK—Ruder Finn has hired Beverly Simons as an executive vice president in its corporate branding group, which focuses on corporate reputation management and CEO positioning as well as strategic product work, with a special emphasis in the healthcare field.
Simons joins Ruder Finn after eight years with Ketchum. She will work with corporate branding group director Rachel Spielman to build the practice, and will oversee several healthcare PR accounts, such as Zelnorm for irritable bowel syndrome and Elidel for eczema. Both products are from Novartis AG and both are in their early years on the market.
Simons started her career in pharmaceutical and health communications at the J. Walter Thompson and later joined Hill & Knowlton, Barnum Communications, and McAdams Public Relations.