LOS ANGELES—Ketchum Entertainment Marketing, which helps companies build their brands through entertainment partnerships, has acquired Entertainment Marketing Partners, a move designed to bolster KEM’s four core capabilities—on screen placement, buzz building, studio partnerships and celebrity endorsements, and content integration—and expand the group’s business by 20 percent.
EMP is run by founding partners Erik and Mark Stroman, brothers with more than 40 years combined experience in the world of entertainment. The company’s expertise includes media leveraging, branded content, production and program development, studio partnerships, DVD promotions and licensing.
The Stroman brothers will work alongside KEM co-managing directors Tom Freydl and Mark Owens, who will continue to lead the combined entity. Mark Stroman will serve as executive vice president at KEM and will be based in New York running the KEM Fusion Group. Erik Stroman will be based in Los Angeles and serve as executive vice president running the Connections group at KEM.
Together the two firms will offer entertainment solutions spanning the big screen, television, computers and mobile technologies. KEM represents global clients such as Kodak, Baccarat and Levi’s, while EMP works with clients such as Activision and Major League Soccer, as well as the Las Vegas Convention Visitors Authority. The merger will provide KEM clients with new opportunities in the gaming, travel and leisure, and sports arenas.