MOSCOW—Ketchum has taken a majority stake in Maslov PR, its longtime Russian affiliate. The Moscow operation, to be called Ketchum Maslov, will be led by Michael Maslov, managing director and founder of Maslov PR, and Serguey Chumin, his business partner of several years. Maslov will report to Jon Higgins, Ketchum senior partner and CEO, international.
The acquisition builds on a 15-year exclusive affiliate relationship between the two firms and strengthens Ketchum’s presence in Northern Eurasia and the BRIC markets.
According to Higgins, "Russia is an increasingly important region for our clients, and Maslov PR has time and again proven itself an exemplary and impressive partner. It is an excellent strategic and cultural fit for our agency.”
Maslov PR provides counsel to a number of multinational clients—including Gazprom, Google, Boeing, Western Union, Motorola, Audi, Philips, IBM and HSBC—in brand marketing communications, public affairs, crisis communications, issues management, reputation management, internal communications and investor relations. In 2006, the firm introduced partnered with Ketchum to support the Russian Presidency of the G8 and the two agencies continue to partner on high-profile work with the Russian Federation.
"The fit is perfect and the timing is right for Maslov PR to take our well-established relationship with Ketchum to the next level," said Michael Maslov, managing director, Ketchum Maslov. "This partnership gives our clients even better access to Ketchum's global capabilities and offers our Moscow team additional opportunities to expand their international experience and work with new, exciting clients."
Maslov established his business during the early days of the practice of public relations in Russia and is a founding member of the Russian Public Relations Consultancies Association.