DUBLIN—Ketchum and Irish public relations firm Slattery Communications have established an affiliation. Under the agreement, Ketchum will include Dublin-based Slattery Communications on its international roster of exclusively affiliated agencies and recommend the agency to clients with interests in the Republic of Ireland. Slattery will provide its clients with access to Ketchum’s global network and to the agency’s proprietary planning, creative and evaluation methodologies.
The agencies will also jointly develop products and services to afford clients efficient management of marketing and corporate public relations programs in the Irish and UK markets, and employees of both agencies will participate in shared training, business development and client networking activities.
Says Ketchum London CEO David Gallagher, “Our partnership with Slattery reflects the increasing importance of the Irish market to leading companies and brands, and our belief that together we can provide efficient and effective services without compromising essential local knowledge.”