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Ketchum And Ogilvy Each Earn Four EMEA In2 SABREs
Holmes Report
Holmes Report
News and insights from the global PR industry

Ketchum And Ogilvy Each Earn Four EMEA In2 SABREs

Creative and thought leadership work by Ketchum and Ogilvy Public Relations has earned those firms four In2 SABREs.

Holmes Report

LONDON—Creative and thought leadership work by Ketchum and Ogilvy Public Relations has earned those firms four In2 SABREs, which recognize Insight+Innovation and will be presented during our first European In2 Summit, which will take place at King’s Place in London on May 20, the same day as the Diamond/Gold SABRE Award dinner.

Several other firms earned multiple In2 awards (formerly the Silver SABREs for Content Creation), including London’s Threepipe (which will take home three awards), and Burson-Marsteller, Hill+Knowlton Strategies, Norway’s Trigger, the UK’s Unity, and social media monitoring service Commetric (two each).

Trophies will be presented during a lunch at the In2 Summit. Tickets for the Summit can be obtained online.

A complete list of winners and runners-up follows:

ANNUAL REPORT 
Winner:
25 Years of Food History
Danish Crown with CZOO

EVENT CATEGORIES
LIVE EVENTS 

Winner:
Rentokil The World's First Pop-up Pestaurant
Rentokil with Brands2Life

Certificates of Excellence:
#CC24 - Comedy Central 24h Marathon
Comedy Central with MSLGROUP Stockholm

Relaunching Europe: Our Alternative Vision for the Future 
S&D with Burson-Marsteller

The World's Biggest Interactive Tablet Rocks Trafalgar Square
Microsoft with 3 Monkeys

Xbox One Launch
Xbox with Daniel J. Edelman
 
MARKETING BUZZ 
Winner:
The Unbranded Launch
Volvo with Jung Relations

Certificates of Excellence:
Illuminating the Benefits of the Nokia Lumia
Cohn & Wolfe

Laughing Buddha
Rituals with Coebergh Communicatie & PR

Measure of Pleasure
Beyond Dark with Ogilvy Public Relations / London

Sweat for Water
UNICEF and Gothia Cup with Deportivo
 
SPONSORSHIPS 
Winner:
The Swedish National Clean River Championship
Fortum with Garbergs and Springtime

Certificates of Excellence:
adidas Tribes
adidas with Jung Relations and The Viral Company

Dance like Beyoncé
Pepsi with Cohn & Wolfe Stockholm

Green Marathon PR Support
Sberbank of Russia with CROS

SteelSeries
SteelSeries with Geelmuyden.Kiese
 
INSIDER EVENTS AND AWARDS
Winner:
Getting Straight to The Point
Novo Nordisk with Biosector2

Certificates of Excellence:
adidas Casa da Copa (House of World Cup)
adidas with Lieblingsagentur GmbH

The Big Book Award
Non-profit Partnership "Centre for the Support of Russian Literature" with CROS

The Festival That Became a Community - Romanian Design Week
The Institute with Public Relations People SRL and Daescu Bortun Olteanu

International Summit of Business Think Tanks- How Companies Are Changing the World?
Institut de l'Entreprise with Burson-Marsteller i&e

EANED MEDIA
MEDIA (BROADCAST/PRINT) 

Winner:
Slime Watch
Bayer/Advocate with markettiers4dc Group of Companies and Pegasus

Certificates of Excellence:
Dance like Beyoncé
Pepsi with Cohn & Wolfe Stockholm

From "No Story Potential" to Dedicated Issue
LUKOIL with CROS

O2 Recycle's "Big UpCycle"
O2 with Hope&Glory

[email protected]
AstraZeneca with Ketchum Raad Middle East
 
DIGITAL INFLUENCE – SUBJECT MATTER EXPERTS 
Winner:
Le Social Detour
Citroën with Edelman

Certificates of Excellence:
Austrian Butchers versus McDonald's - A David versus Goliath Story in the Digital Age
Wirtschaftskammer Niederösterreich, Landesinnung der Lebensmittelgewerbe, Berufszweig der Fleischer with Ketchum Publico

Buzzing Compeed Out
Johnson&Johnson with WOM - Word-of-Mouth Marketing Agency

ESTABLISHING AN IT SECURITY THOUGHT LEADER
EUROSECURE with MSLGROUP Stockholm

RE-LAUNCHING AQUAFRESH KIDS TO MEDIA AND MUMS
Aquafresh (GSK) with Unity

DIGITAL INFLUENCE – MEDIA  
Winner:
Hyundai Fuel Cell Farm
Hyundai with Unity
 
PERSUAVIVE CONTENT  
Winner:
Increasing the Transparency of the Russian Venture Capital Market
Russian Venture Company with SPN Communications Ltd.

Certificates of Excellence:
<<DON'T SPOIL YOUR EYESIGHT>> / General Public Campaign
French Ophthalmologists Trade Association (Syndicat National des Ophtalmologistes de France) with Hopscotch

Engaging Media on Male Sexual Dysfunction and Treatment
Menarini Belgium with MSLGROUP Brussels

First Solar's Middle East Sunrise
First Solar with Weber Shandwick MENA

Teddies with a Mission
Novartis Vaccines and Diagnostics with Ketchum Pleon GmbH
 
GENERATED CONTENT – EARNED 
Winner:
Project Patty - The Burger That Will Change the World
Maastricht University with Ogilvy Public Relations / London

Certificates of Excellence:
Hyundai Fuel Cell Farm
Hyundai with Unity

Marketing to Men - Christmas Tinner
GAME Retail Ltd with MHP Communications

New Light on Old Masters
Philips with FleishmanHillard

Polish language is A-E
Polish Academy of Sciences with Ogilvy Public Relations Warsaw
 
BRAND JOURNALISM/OWNED CONTENT
OWNED MEDIA PROPERTIES 

Winner:
British Airways - Taking 4.5 Million Fans on a Unique Journey
British Airways with [email protected]

Certificates of Excellence:
Increasing the Transparency of the Russian Venture Capital Market
Russian Venture Company with SPN Communications Ltd.

Inspire #00
Ketchum Pleon

The Launch of Baileys Chocolat Luxe
Baileys (Diageo) with Unity

Predicting Eurovision with Big Data 
Microsoft with Weber Shandwick

SOCIAL MEDIA PRESENCE 
Winner:
Boehringer Ingelheim: The World Leader in Healthcare Social Media
Boehringer Ingelheim with Ogilvy HealthPR

Certificates of Excellence:
100k in 100 Days
NHS Blood and Transplant with The Red Consultancy

I Love Mon Lit (I Love My Bed)
Association Pour la Literie (APL) with Cohn & Wolfe Paris

IAMS Confirms That the UK Internet Is Populated By Animal Lovers!
P&G Iams with MSLGROUP London

London Fashion Week SS14 #SecretReporter
TONI&GUY Hair Meets Wardrobe with Daniel J Edelman
 
MICROSITE, WEBSITE, PORTAL, APPS 
Winner:
"Born Again" Simulator
The Norwegian Agency of Development Cooperation (Norad) with Gambit Hill+Knowlton Strategies

Certificates of Excellence:
Andrei's Country
Petrom with Webstyler

chegg.net - From a Small B2B Specialist to Austria's Number One Platform for Insurance Advisory Service
Selsa Intelligence AG with The Skills Group

GDF SUEZ Corporate Website Recast
GDF SUEZ with tequilarapido

Upwardly Mobile
Simyo with LEWIS PR
 
DIGITAL NEWSROOMS 
Winner:
Digital Newsroom
Mo Ibrahim Foundation - Digital Campaign for Africa with Portland

Certificates of Excellence:
Digital News Agency 
TVC Group

Digital Press Pack
Pernod Ricard Travel Retail with Focus PR

DIGITAL VIDEO  
Winner:
Child Internet Safety 
AVG Technologies with Waggener Edstrom

Certificates of Excellence:
Contraception Education Campaign
Bayer with H+K Strategies Athens

The Launch of Baileys Chocolat Luxe
Baileys (Diageo) with Unity

Rebooting a Legend - Vidal Sassoon 
P&G  with Ketchum

The Way I Roll
Thule with Jung Relations
 
NON-VIDEO BROADCAST  
Winner:
Clean Your Mind
Electrolux AB with Prime

Certificates of Excellence:
#CC24 - Comedy Central 24h Marathon
Comedy Central with MSLGROUP Stockholm

ESTABLISHING AN IT SECURITY THOUGHT LEADER
EUROSECURE with MSLGROUP Stockholm

SEARCH ENGINE OPTIMIZATION/CONTENT SYNDICATION 
Winner:
Search Engine Optimization/Content Syndication 
London Loves Business with Threepipe
 
SPONSORED MEDIA
SPONSORED CONTENT/NATIVE ADVERTISING - CONSUMER 

Winner:
KODAK Travel Guide
Kodak Alaris with Ketchum Pleon GmbH

Certificates of Excellence:
Catch Steve Angello
MTV with Deportivo

The Way I Roll
Thule with Jung Relations
 
PRODUCT PLACEMENT 
Winner:
SILHOUETTE: LITE STYLE COMMUNITY
SILHOUETTE with Inforpress

Certificates of Excellence:
Dance like Beyoncé
Pepsi with Cohn & Wlfe Stockholm

The Miami Beach Diet: Making a Destination a Lifestyle Choice
Greater Miami Convention & Visitors Bureau with Four Communications
 
PUBLIC SERVICE ANNOUCEMENT 
Winner:
"Born Again" Simulator
The Norwegian Agency of Development Cooperation (Norad) with Gambit Hill+Knowlton Strategies
 
OTHER ADVERTISING 
Winner:
4MUSIC 'FREE MUSIC TELLY'
4MUSIC with Threepipe
 
RESEARCH, ANALYTICS AND INSIGHTS
RESEARCH FOR PR - B2B 

Winner:
Predicting Eurovision with Big Data 
Microsoft with Weber Shandwick

Certificates of Excellence:
A Nation of Serial Switchers: Understanding That Good Customer Service Pays NewVoiceMedia with Opinion Matters

Analysis of Online Comments (BEO®)
LLORENTE & CUENCA

Native Advertising: Revolutionising Marketing Communications
Hexagram with Spada Limited

Technology on the High Street
Omnico Group with Firefly Communications
 
RESEARCH FOR PR - CONSUMER 
Winner:
Engaging Media on Male Sexual Dysfunction and Treatment
Menarini Belgium with MSLGROUP Brussels

Certificates of Excellence:
From Overlooked Brand to 'Go To' Media Resource Thanks to Kapaza Consumeter
Kapaza.be with Ketchum

Launching London's Newest Neighbourhood
East Village with W

Loving Touch Matters
GlaxoSmithKline with MSLGROUP POLAND

Measure of Pleasure
Beyond Dark with Ogilvy Public Relations / London
 
RESEARCH ANALYTICS FOR CAMPAIGN PLANNING 
Winner:
Identifying Influencers in the Natural Gas Conversation to Inform Communications Planning
Oil Major with Commetric

Certificates of Excellence:
Most Innovative Agency Team
Unity

APCO's TradeMarks Study Of Trade Association Effectiveness
APCO Insight, EurActiv & National Journal with APCO Worldwide

Virgin Media Hotlist
Virgin Media with GolinHarris

Increasing the Transparency of the Russian Venture Capital Market
Russian Venture Company with SPN Communications Ltd.
 
MEASUREMENT OR AFTER-ACTION REPORTING 
Winner:
Dementia Awareness: "Have the conversation"
The Norwegian Directorate of Health with Burson-Marsteller Oslo

Certificates of Excellence:
APCO's TradeMarks Study Of Trade Association Effectiveness
APCO Insight, EurActiv & National Journal with APCO Worldwide

Media Influencer Index
Opinion Matters with Opinion Matters

RE-LAUNCHING AQUAFRESH KIDS TO MEDIA AND MUMS
Aquafresh (GSK) with Unity

Shwoppers Not Keepers
M&S with Unity
 
INSIGHTS PRODUCT OR SERVICE - VENDOR 
Winner:
Influencer Network Analysis
Commetric
 
INSIGHTS PRODUCT OR SERVICE - AGENCY 
Winner:
Building a Social Data Analytics Tool
Hotwire - Listening Post with Hotwire

Certificate of Excellence:
SPIEF Index 
EY with Ketchum Maslov
 

CREATIVE PRODUCT
BRANDING AND IDENTITY 

Winner:
Remix our Future
Heineken with iris Worldwide

Certificates of Excellence:
125 Years of Food History
Danish Crown with CZOO

As Good As Gold: The U.S. Launch of MAGNUM Gold?!
MAGNUM Ice Cream – Unilever with GolinHarris

Lolz Not Trolls
vInspired with Unity

RE-LAUNCHING AQUAFRESH KIDS TO MEDIA AND MUMS
Aquafresh (GSK) with Unity

 
GAMIFICATION/USER-GENERATED CONTESTS 
Winner:
Complications Combat
Boehringer Ingelheim and Eli Lilly and Company with Ogilvy HealthPR

Certificates of Excellence:
The BunBump
Pågen with Prime

Naughty or Nice?
Lindt Sweden with Jung Relations and Your Majesty

SAPPHIRE rozGRYwka
SAPPHIRE Technology with SAROTA PR

Share Your Now
Samsung with Weber Shandwick

VISUAL STORYTELLING – INFOGRAPHIC
Winner:
Know Blood Give Blood - National Blood Week
NHS Blood and Transplant with The Red Consultancy

Certificates of Excellence:
100k in 100 Days
NHS Blood and Transplant with The Red Consultancy

European Chief Communications Officer Survey
Ketchum/ Ketchum Pleon with Ketchum Pleon GmbH

QlikView Where Do CEOs Come From
QlikView with Brands2Life

RE-LAUNCHING AQUAFRESH KIDS TO MEDIA AND MUMS
Aquafresh (GSK) with Unity
 
VISUAL STORYTELLING – SOCIAL IMAGES
Winner:
Teddies with a Mission
Novartis Vaccines and Diagnostics with Ketchum Pleon GmbH

Certificates of Excellence:
Launch Xbox One
Xbox with Daniel J. Edelman

Loving Touch Matters
GlaxoSmithKline with MSLGROUP POLAND

McDonald's. Mcplay for Christmas
McDonald's Denmark with Geelmuyden Kiese Denmark

vInspired Live
vInspired with Unity
 
PR MANAGEMENT EXCELLENCE AWARDS
BEST AGENCY WEBSITE 

Winner:
Best Agency Website
Trigger AS

Certificates of Excellence:
Best Agency Website
Bell Pottinger

Best Agency Website
Pegasus
 
BEST AGENCY BLOG/EDITORIAL PLATFORM 
Winner:
Best Agency Blog
Ketchum
 
INNOVATOR OF THE YEAR - AGENCY 
Winner:
Trigger - Innovator of the Year
Trigger AS

Certificates of Excellence:
Driver's Seat
TRACCS

Innovator of the Year - Agency 
The Juice Academy with Tangerine PR
 
MOST INNOVATIVE AGENCY/TEAM - PR/COMMUNICATIONS/SOCIAL
Winner:
Most Innovative Agency
Blue Rubicon

Certificates of Excellence:
How Innovative Thinking and Courageous Campaigns Have Driven Fame and Fortune for W
W

Most Innovative Agency
Pegasus

Most Innovative Agency Team
Unity

Weber Shandwick Technology
Weber Shandwick
 
MOST INNOVATIVE AGENCY/TEAM – DIGITAL/INTEGRATED
Winner:
Most Innovative Agency (Digital/Integrated)
Threepipe

Certificates of Excellence:
Deportivo - Most Innovative Agency
Deportivo

Trigger - Innovator of the Year
Trigger AS
 
MOST INNOVATIVE AGENCY/TEAM – CONTENT CREATION/SYNDICATION
Winner:
Most Innovative Agency Team
Unity
 
MOST INNOVATIVE AGENCY/TEAM – IN-HOUSE TEAM 
TTNET -  MOST INNOVATIVE IN HOUSE TEAM
TTNET 
 
PR AGENCY EMPLOYEE COMMUNICATIONS 
Winner:
Why Good Mojo Is Key to Our Great Success
Cirkle

Certificates of Excellence:
Making Brands2Life a Great Place to Work
Brands2Life

TRACCS Exchange
TRACCS
 
PR AGENCY EMPLOYEE PROGRAM 
Winner:
Driver's Seat
TRACCS

Certificates of Excellence:
PR Agency Citizenship
Ketchum

PR Agency Citizenship - A Year to be Proud Of
Tangerine PR
 
PR AGENCY MARKETING 
Winner:
Agency Marketing
Ketchum

Certificates of Excellence:
#appletreebytes
Apple Tree Communications S.L.

“A New Vision for Internal Communication: Getting People Together!”
Observatório de Comunicação Interna e Identidade Corporativa with Inforpress

From Cold to Warm Leads: Building PR Agency Thought Leadership with Content Marketing
AC-Sanafor Oy

Twiplomacy
Burson-Marsteller
 
THOUGHT LEADERSHIP IN PR 
Winner:
The Power of Purpose
Burson-Marsteller

Certificates of Excellence:
AUTHENTIC BRANDS: FROM TRANSPARENCY TO FULL DISCLOSURE
Cohn & Wolfe

d+i LLORENTE & CUENCA: Sharing is Power
LLORENTE & CUENCA

Edelman Trust Barometer 2014
Edelman with Daniel J. Edelman

European Chief Communications Officer Survey
Ketchum/ Ketchum Pleon with Ketchum Pleon GmbH


 

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