NEW YORK—Six months after the merger of Omnicom agencies Ketchum and Pleon, the two firms have created a single change management entity. Ketchum Pleon Change combines expertise and best practices from two existing units, Pleon’s change and transformation practice and Ketchum’s Stromberg Consulting unit. Ketchum Pleon Change will operate in multiple locations across the globe with offices in Atlanta, Chicago, New York, London and Munich.
Ralf Langen—most recently European practice leader for Pleon’s change and transformation group—will serve as president for Ketchum Pleon Change, reporting to the CEO and overseeing client service, business development and the consulting portfolio. He also continues as one of the managing directors of Ketchum Pleon Germany, operating out of the Munich office.
David Rockland will serve as CEO of Ketchum Pleon Change, with overall responsibility for the consultancy’s business management. He also will continue to lead Ketchum’s global research network as partner and managing director. Located in Atlanta,
Tyler Durham is global business director and will lead the North American operations, and Katrin Schwabe, global business director and located in Munich, will oversee the EMEA operations of the business.
According to Ketchum senior partner and CEO Raymond Kotcher: “Increasingly, our clients are seeking integrated change management programs to drive greater internal alignment with their external corporate reputation or marketing efforts. If the two work in concert, they can help pay off a company’s or product’s value proposition. If not, the downside can be steep.”
Services of the new practice include leadership, culture and values, strategy sharing, engagement and internal communications, merger and acquisition support, team and functional effectiveness, performance management, HR strategies, restructuring support, and learning environments.