Ketchum and TBWA PR Join Forces in Germany
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Ketchum and TBWA PR Join Forces in Germany

Ketchum and TBWA\PR, both members of the Omnicom Group, have merged their public relations operations in Germany. Operating under the Ketchum brand, the combined business extends the firm beyond its Munich base into other vital German markets.

Paul Holmes

MUNICH—Ketchum and TBWA\PR, both members of the Omnicom Group, have merged their public relations operations in Germany. Operating under the Ketchum brand, the combined business brings together creative and strategic resources, and extends the firm beyond its Munich base into other vital German markets.

“With TBWA\PR, we’re linked to a marketing industry leader whose presence in Düsseldorf, Berlin and Hamburg as well as Munich, where Ketchum already operates, positions us to offer proximity to clients in all the key German markets,” says Jon Higgins, partner and CEO Ketchum Europe. 

“Our combined assets will enable us to handle the most challenging public- and private-sector clients through deep local expertise and the resources of our global network.”

Ketchum’s Sabine Stadel-Strauch and Nicola Pizzoni have been appointed to run the combined entity. They will retain their roles as chief executive officer and chief operations officer, respectively. A new member to the management team is Petra Sammer, managing director of strategic development.

“This strategic merger connects us to an internationally renowned public relations network and the ability, from day one, to service our clients with pan-European or worldwide accounts,” emphasized Perry Valkenburg, president TBWA Central Europe. “In addition, we believe that campaigns are not driven by discipline, but driven by ideas.  This merger underscores our media-neutral approach to creating breakthrough communications in an increasingly consumer fragmented world.”

With approximately 50 employees in Germany, Ketchum has expertise in brand marketing, corporate communications, food & nutrition, healthcare and technology public relations.

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