Ketchum D.C. Picks Up $1.5 Million in New Business
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Ketchum D.C. Picks Up $1.5 Million in New Business

Two months after a painful round of layoffs, the Washington office of Ketchum has added $1.5 million of new business in its healthcare and social marketing practices.

Paul Holmes

WASHINGTON, D.C., December 18—Two months after a painful round of layoffs, the Washington office of Ketchum has added $1.5 million of new business in its healthcare and social marketing practices. The healthcare group is working with the American Society of Cataract and Refractive Surgery and the American Association of Clinical Endocrinologists, while the social marketing group has expanded its relationship with the Centers for Medicare & Medicaid Services.
 
The American Society of Cataract and Refractive Surgery selected Ketchum to launch a new initiative that will educate the public about laser eye surgery, while the American Association of Clinical Endocrinologists is conducting an educational and awareness campaign to raise consumers awareness of endocrine-related diseases such as diabetes, and to elevate general awareness of clinical endocrinologists as the specialists of choice for these diseases.. 
 
The Centers for Medicare & Medicaid Services has chosen Ketchum for a four-month project that focuses on the evaluation and implementation of a five-state pilot program to help increase the quality of healthcare in nursing homes.
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