NEW YORK—Omnicom sister agencies Ketchum and DDB have merged their public relations operations in France to provide “a significantly expanded range of capabilities.” The combined business, operating under the Ketchum brand and Ketchum management, has 40 professionals with experience in corporate reputation, brand marketing, technology, health and environment as well as media relations, crisis management and media training. Major clients include: Delta, IBM, Toys “R” Us, Remy Martin and FedEx.
“With DDB, we’re linked to an industry leader and positioned to handle the most challenging public- and private-sector clients through deep local expertise and the resources of our global network,” says Jerry Olszewski, senior partner/international at Ketchum.
Adds Herve Brossard, president of DDB Group France, “It makes strategic sense to combine our efforts when there is a clear business rationale to do so. DDB France has a reputation for bringing communications solutions to its clients from a broad range of disciplines, including public relations. Our partnership with Ketchum exemplifies our commitment to deliver top talent across the spectrum of communications.”
Ketchum will rank among the top five public relations agencies in France with the addition of DDB public relations’ staff of ten professionals. Jean-Martial Ribes, president of Ketchum France, will run the combined entity.