MUNICH—Ketchum has signed an affiliation agreement with Menedetter PR, a leading Austrian public relations agency. Under the agreement, Ketchum will include Menedetter PR as an affiliate in its global network of affiliates and recommend Menedetter PR to Ketchum clients with business interests in Austria. Menedetter will provide its clients access to Ketchum’s global network and proprietary planning, creative and evaluation methodologies.
The agencies will also jointly develop products and services for clients in Austria and Europe, and employees of both agencies will participate in shared training, business-development and client-networking activities. No equity will be exchanged under the agreement, but both agencies expect to make substantial investments of time and knowledge to fully develop the partnership.
“Our partnership with Menedetter PR underlines our growth strategy and commitment to excellence in the European marketplace,” said Sabine Stadel-Strauch, partner and CEO of Ketchum Germany. “The synergy of our professionals, services and knowledge resources will offer us a tremendous competitive advantage in the public relations and communication services we deliver to our clients.”
The addition of Menedetter PR brings the number of Ketchum’s affiliate agencies in Europe to 16, in addition to its six wholly owned European offices in Munich, Hamburg, London, Paris, Madrid and Milan.