NEW YORK—More than 125 staff members from Ketchum and its affiliates, will provide worldwide public relations support as the Athens 2004 Olympic Torch Relay continues its 33-city international route. Ketchum was selected by Alem International Management, the Colorado-based event management firm contracted by the Athens 2004 Organising Committee for the Olympic Games to conduct the international legs of the relay.
“Supporting the Olympic Games’ first-ever global torch relay is truly exhilarating,” said Raymond Kotcher, Ketchum CEO and senior partner. “Ketchum teams around the world are working together with each other, with representatives from their cities and National Olympic Committees and with the Athens 2004 Olympic Organising Committee to ensure that the torch relay is an unforgettable success.”
Dallas-based Teresa Henderson, a Ketchum senior vice president and associate director, has spent the last seven months coordinating teams from Ketchum offices and affiliates around the globe.