LONDON—Ketchum London has appointed Patrick Barrow to head its rapidly growing U.K. corporate affairs practice. Barrow is currently the managing director of the U.K. Public Relations Consultants Association and will remain in that position until a succession plan is finalized.
Ketchum’s services for corporate clients have been managed alongside its consumer offer since corporate managing director Paul Baverstock’s return to politics in 2005. The agency’s corporate client base has grown significantly with new or expanded assignments from the Abu Dhabi cultural authority, Baxter Pharmaceuticals, FedEx, Nokia, Towers Perrin, and the World Economic Forum, among others.
Barrow will assume leadership of a team of 15 corporate specialists, counseling corporate clients and integrating business communications services for the agency’s consumer and healthcare clients.
Prior to joining the PRCA, Barrow held senior corporate affairs positions for T-Mobile, Thomas Cook Travel and the Telegraph Group.