LONDON—Ketchum has hired Andrew Ferguson as director of strategic and creative planning, to focus on the agency's critical P&G business.
Ferguson arrives from Unity where he spent five years, most recently leading creative services, and playing an important role in the agency's stellar creative record over recent years.
At Ketchum, Ferguson joins a creative team that also includes creative director Andrew Ager, insight and strategy director Ruth Yearley, and planner Brian Keenan.
"We’re aiming to build the strongest creative team in UK and we believe that Andrew has the perspective and experience to help get us there," said Ketchum London CEO Denise Kaufmann. "Andrew has impeccable creative credentials and he’s been involved in some of the best work to come out of the UK over the last few years."
Prior to Unity, worked at a number of agencies, including Amplify, House PR and Naked Communications. "I wanted to join Ketchum because although they’re a global giant they still want to innovate and do challenging work," said Ferguson. "They still embrace that punk ethic, small agency attitude of being brave and making things happen. It’s also reassuring and energising to move from a highly-decorated, smaller business to one of the world’s most awarded agencies."
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