WASHINGTON, DC—Ketchum has begun work on a $400k PR assignment to improve the beleagured Honduras' government's global reputation.
According to documents filed with the US Justice Department, Ketchum inked the deal in June of this year, to provide ongoing strategic PR counsel and media relations to the Honduras government's Ministry of Strategy and Communications.
The move comes after a multi-million dollar corruption scandal triggered months of popular protests against the Honduran government, calling for the resignation of President Juan Orlando Hernandez.
The assignment also comes after Ketchum ended its tenure as Russia's global PR agency earlier this year. As with Russia, it is understood that the agency will focus on economic development and promoting investment in Honduras.
Ketchum representatives did not respond to request for comment as this story went live.
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