NEW YORK—Ketchum has launched Emanate, a new and separate firm that will combine the power of research, psychology, public relations and integrated marketing to generate results for clients. The agency, which will incorporate community outreach and emotion-based research methodologies, opens its doors with 20 employees and a client roster that includes Embassy Suites Hotels, National Geographic Society, and Panera Bread Company.
Kim Sample, a former Ketchum partner and associate director of Ketchum New York, will lead the new agency as chief executive, while Ketchum veteran Mike Doyle will serve as managing director. Emanate will join Omnicom Group’s diversified agency services (DAS) network.
“We offer clients big agency insights and resources with a boutique level of service and ongoing senior staff involvement,” says Sample. “We’re built from the ground up to be relevant in today’s marketing and communications environment. In fact, our name connotes the origination and delivery of messages and ideas.”
According to Ketchum chief executive Ray Kotcher, “Emanate gives the business-communication market a powerful fusion of traditional marketing disciplines combined with innovative community-building expertise. The agency enters the market with a multi-faceted team of seasoned professionals ready to help their clients meet today’s challenges and seize marketplace opportunities in new and innovative ways.”
Emanate has developed a partnership with Community-centric Marketing, which helps companies move from targeting individuals to collaborating with communities. Di-Ann Eisnor and Jason Wilson, founders of CCM, will serve as strategic and creative consultants to the new firm. The firm will also use emotion-based research methodologies to gain insights into what motivates audiences, helping clients better understand their marketing and organizational challenges and opportunities, and make strategic decisions.
“As business and consumer audiences increasingly fragment, Community-centric Marketing and emotion-based research methodologies will be important assets to help our clients create relevance in a marketing world that is becoming increasingly personalized,” says Sample. “They ideally complement our strategic approach to public relations and branding.”