NEW YORK—Ketchum has named a new leadership team for its global corporate practice and a group of “global corporate strategists” to counsel and serve clients on a broad range of business reputation issues.
The corporate practice will be led by three senior executives: managing director Rob Flaherty, who has been overseeing the practice on an interim basis; European director Paul Baverstock, who has served as managing director of the corporate practice in the United Kingdom; and North American director John Weckenmann, who has served as director of the corporate practice in New York
“This experienced talent will unite and strengthen our corporate capabilities worldwide,” says Ray Kotcher, Ketchum senior partner and chief executive officer. “With their leadership, we will accelerate the progress we’ve made in recent years to help shape our clients’ corporate brands and reputations.”
Flaherty has more than 20 years of experience counseling major corporations and global brands in such areas as reputation management, strategic positioning and crisis management. He currently counsels IBM and will continue to lead that business globally.
Baverstock has experience and expertise in research, planning, public affairs and crisis and issues management, including several years at management consultancy A.T. Kearney, as managing director of Bell Pottinger and serving as director of strategy and communications for Britain’s Conservative Party.
Weckenmann has more than 25 years of experience in corporate communications, integrated marketing and international account management and joined Ketchum in 2002 after heading the New York corporate practice at Edelman Public Relations. Prior to that, he spent several years as a senior counselor at Burson-Marsteller.
To unite its counseling capabilities globally, Ketchum named a number of its senior leaders to the role of global corporate strategist. Among them are former member of the U.S. Congress, Susan Molinari, who is also president of Ketchum Public Affairs; former business reporter for the Globe and Mail, Geoffrey Rowan, managing director of the firm’s Toronto office; former director of global communications at Levi Strauss and VP, global issues management at Mattel, Sean Fitzgerald; Chris Liu, SVP of the Greater China region; Gustavo Averbuj, CEO of the Buenos Aires office; Jean-Martial Ribes, director of the Paris office; Mike Hatcliffe, senior counselor in Chicago; and Tom Barritt, senior vice president of the firm’s issues and crisis network.
In another related personnel development, Kiersten Zweibaum, senior vice president in the New York corporate practice, was named its associate director, reporting to Weckenmann.