NEW YORK—Ketchum has promoted Mindy Rubinstein, partner and director of corporate communications, to chief communications officer for the agency worldwide. She will be responsible for Ketchum’s global branding, marketing, advertising and communications, including the agency’s media relations and internal communications.
Rubinstein is the firm’s first chief communications officer, reflecting the need to build and manage the firm’s brand and reputation worldwide.
Within months of joining Ketchum in 2001, Rubinstein led a team that launched the “Passion and Precision” brand platform, which has defined Ketchum for more than 10 years. She recently oversaw the introduction of Ketchum’s latest brand platform, “break through.”
Prior to joining Ketchum, Rubinstein worked at Pfizer/Warner-Lambert in a variety of positions, including manager of corporate communications. She was a key member of the communications team during the Pfizer/Warner-Lambert acquisition and earlier worked in marketing communications at Warner-Lambert, managing product public relations in support of prescription drugs such as Lipitor and consumer brands such as Listerine and Sudafed.