NEW YORK—Ketchum has named two of the leaders of its healthcare practice to new roles. Mark Cater, a partner and most recently managing director of the firm’s European healthcare operations, has been named director of the global healthcare practice. He will relocate to New York and take over from David Catlett, who is taking on a newly created position as director of healthcare client service and development.
“Given today’s highly complex regulatory healthcare landscape, the global nature of the work and the increasing need to integrate across borders, now more than ever, clients require and deserve senior public relations professionals to help them navigate their communication and business challenges,” says Ray Kotcher, senior partner and chief executive officer, Ketchum. “These two leaders bring impressive skills and experience to effectively deliver high value to our healthcare clients every day.”
After eight years directing the global practice, Catlett will concentrate on further developing current client relationships and new business for the practice.
Most recently, Cater led Ketchum’s agency support of the global health initiative on behalf of the World Economic Forum. He serves many of the firm’s largest healthcare clients and is actively involved across all European network business-development initiatives.