SEOUL—Ketchum has expanded its coverage of the Asia-Pacific region through an exclusive affiliate agreement with Prain, one of the largest integrated public relations firms in South Korea. The collaboration provides Prain clients access to a public relations network outside of South Korea while providing Ketchum clients the public relations services of a market leader in South Korea.
Prain is an indigenous South Korean firm, known for its media relations, market research and public affairs primacy for leading Korean and international consumer goods, technology, healthcare, and automotive companies and brands.
“Ketchum’s partnership with Prain will provide our clients with deep local market insight and expertise in South Korea and a professional approach that complements Ketchum extremely well,” says Jon Higgins, Ketchum senior partner and CEO of international operations. Higgins will work closely with Prain as it is introduced and provides service to Ketchum clients and neighboring North Asia operations, including Ketchum Greater China, headed by Kenneth Chu, CEO, Greater China, and Ketchum’s strategic partner in Japan, Hakuhodo.
Prain was established in 2000 by Jason Yeo with two staff members and now has more than 120 employees. The company has specialists in a diverse range of fields, including IT, finance and insurance, electronics, health care, culture and entertainment (films, dramas and musicals), automotive, food and beverage, apparel, construction and real estate development. In addition, the company handles publicity for the large and small scale international fairs and exhibitions.