NEW YORK—Ketchum has named partner Barri Rafferty as director of its Atlanta office in a restructuring of its southeast operations triggered in part by the departure of longtime market leader Jane Shivers, who will form her own consulting firm.
Rafferty, who has been director of the agency’s global brand marketing practice and associate director of the New York office, will return to her native Atlanta to succeed Doug Breuer, who has made a personal decision to leave Ketchum early next year.
Succeeding Rafferty as director of the global brand marketing practice will be Kelley Skoloda, director of new business and associate director of the Pittsburgh office.
“Barri’s success running our largest practice and serving as associate director of our largest office brings an important new dimension to our Atlanta office and its role in servicing clients,” said Ray Kotcher, senior partner and chief executive officer.
Meanwhile, Shivers, partner and managing director of Atlanta, is starting a new consultancy focusing on leadership development and strategic planning, and one of her first assignments will be to serve as a consultant to Ketchum. Recently named chair of the Society of International Business Fellows, Shivers also plans to spend a great deal of time devoted to that organization.
Says Kotcher, “Jane has made countless contributions to Ketchum. She led Atlanta during one of the most dramatic periods of growth in our history and helped grow it into the largest public relations agency in the South. She also expanded our service offerings to include, among other things, a multicultural specialty. We are fortunate that Jane has agreed, as part of her new consultancy, to assist Barri with an introduction to clients and the Atlanta marketplace.”
During her nine years at Ketchum, Ms. Rafferty has counseled such clients as Kodak, Dupont, Frito-Lay, Johnson & Johnson, Levi Strauss and Philips. Before Ketchum, she was on the client side heading communications at Slim-Fast Foods. Skoloda has been with the firm for nearly 15 years and has counseled numerous clients, including AISI, Combe, Daimler Chrysler, Del Monte, GlaxoSmithKline and Rite Aid.