SAN FRANCISCO—Ketchum has committed to an exclusive, long-term relationship with Room to Read, a nonprofit organization dedicated to promoting global literacy and the importance of education in breaking the cycle of poverty in the developing world.
Room to Read was selected as Ketchum's "nonprofit client-of-choice" following an expression of interest among Ketchum employees to put their expertise, experience, and best practices in social responsibility toward a universal cause. The partnership provides the opportunity for Ketchum offices around the world to support Room to Read's initiatives by helping the organization further build its brand awareness and promote its successes worldwide through strategic communications consulting.
Ketchum also recently launched a fundraising drive to encourage its employees to donate to Room to Read.
"Our partnership with Ketchum will provide tremendous opportunities for Room to Read to continue to help children in the developing world gain the lifelong gift of education," says Room to Read founder John Wood. "We look forward to a productive and long-lasting relationship with the world-class team at Ketchum, as we advance toward our goal of leading a global movement of people who are passionate about breaking the cycle of poverty through education."