NEW YORK—Ketchum has taken a majority position in its operations in Greater China, continuing the recent expansion of its Asia-Pacific operations. Ketchum first entered Greater China in 1988 through a partnership with Hong Kong-based agency Newscan which became Ketchum Newscan and is now known as Ketchum Greater China.
Newscan was founded in 1980 by Kenneth Chu and Betty Lo, who continue as significant equity partners and will retain their roles as CEO and president, respectively, leading the Greater China region for Ketchum. As part of the transaction, the agency will expand its Greater China board of directors to include, among others, Tom Harrison, president and CEO of DAS, the diversified agency services group of Ketchum parent company Omnicom.
According to Harrison: "With Greater China firmly established as one of the fastest-growing parts of the world, it is imperative that our agencies continue to enhance their presence there to be in the best possible position to meet the growing demands of our clients. I look forward to working with Ketchum's leadership team to further our commitment in Greater China."
Ketchum Greater China includes offices in Hong Kong, Beijing, Shanghai, Guangzhou and Taipei. Its Asia-Pacific reach has been expanded over the past 12 months via a strategic partnership with Hakuhodo in Japan and a similar alliance with Korean giant Prain, and the firm is believed to be looking at a further deal that would give it a presence in Australia and Singapore.