WASHINGTON, D.C.—Ketchum has been awarded a contract by the Louisiana Recovery Authority Support Foundation to help communicate the progress of recovery efforts in New Orleans, demonstrate accountability for funds already allocated, and make clear the need for additional federal resources.
Established by Louisiana Governor Kathleen Babineaux Blanco, and authorized by the Louisiana state legislature, the LRA is responsible for overseeing all recovery activities in the state of Louisiana following Hurricanes Katrina and Rita and the collapse of the New Orleans levee system: the greatest natural disaster in U.S. history.
“We could not have been more impressed by Ketchum’s passion—its fervor, really—for our state and what is at stake, as well as their understanding of the challenges we face,” said LRA board member David Voelker. “There is no question in our minds that these are the right folks, with the right strategies and the right resources to tell our story.”
Ketchum will advise the LRA on all communications activities and execute a national public relations and public affairs campaign on behalf of the state of Louisiana. The Washington Group, the firm’s government affairs subdidiary, will develop and implement a government relations strategy in Washington.
“This is such meaningful work,” says senior partner and CEO Raymond Kotcher. “Not only is it one of the most critical challenges a state and its people have ever faced, it is the type of assignment that attracts and keeps people in our business. The effort will be a true convergence of Ketchum’s public affairs, government and public relations expertise: an effort that Ketchum has been built to handle.”