Ketchum to Defend FedEx PR Business in EMEA, UK
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Ketchum to Defend FedEx PR Business in EMEA, UK

FedEx has called a review of its PR services across EMEA and the UK, tendering two briefs worth an estimated £250,000 in total.

Arun Sudhaman

BRUSSELS: FedEx has called a review of its PR services across EMEA and the UK, tendering two briefs worth an estimated £250,000 in total. Both accounts are currently handled by Ketchum, FedEx’s global agency-of-record. The logistics giant has asked agencies to submit two proposals: one for transportation subsidiary FedEx Express’ regional PR coordination across EMEA and the Indian subcontinent; and the other for FedEx Express in the UK and Ireland. Ketchum Pleon Europe president David Gallagher confirmed that his agency would re-tender for both accounts. According to a copy of the tender document seen by the Holmes Report, FedEx will rate agencies on four criteria: cost effectiveness, previous experience, knowledge of logistics, and media contacts. Both briefs require agencies to provide strategic counsel, crisis consulting, media relations, media training, internal comms and CSR support. In addition, the UK and Ireland brief calls for the successful firm to run the FedEx press desk, monitor local media and handle all local media relations. The EMEA brief, meanwhile, asks agencies to coordinate FedEx’s local agency network across relevant markets. Unsurprisingly, agencies must confirm they have no “direct link” with FedEx competitors such as DHL, UPS and TNT. The contracts will run for two years. FedEx Express it the world’s largest express transportation company, covering more than 220 markets worldwide. In 2006, it acquired UK courier company ANC Holdings, rebranding it as FedEx UK in 2007. Parent company FedEx Corporation is worth almost $38 billion according to its most recent results. FedEx representatives had not responded to request for comment as this story went live.

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