ATLANTA—Wayne Roberts has joined Duffey Communications, one of the largest independent public relations firms in the south, as vice president in charge of client service activities.
Ketchum veteran Roberts will join the agency’s senior management team and provide counsel across the agency’s existing healthcare, consumer brand, public affairs, utility, technology and B2B practice areas while working with agency management to identify additional strategic growth opportunities.
“Wayne has built a tremendous reputation in our industry and he is respected as an important player in the public relations and marketing arena,” says Lee Duffey, president and founder of Duffey Communications. “I have known Wayne for over a decade and I am delighted that he has brought his skills and consulting abilities to our firm and our clients.”
Previously, Roberts was senior vice president and associate director at Ketchum, where he worked for clients such as Delta Air Lines, Equifax, BellSouth, Total Systems and Lanier Worldwide.