Ketchum, Weber Shandwick, Edelman Lead Americas SABRE Nominations
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Holmes Report
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Ketchum, Weber Shandwick, Edelman Lead Americas SABRE Nominations

Clients of multinational agencies Ketchum, Weber Shandwick and Edelman each received more than 20 nominations for the Gold and Diamond SABRE Awards.

Holmes Report

NEW YORK—Clients of multinational agencies Ketchum, Weber Shandwick and Edelman each received more than 20 nominations for the Gold and Diamond SABRE Awards, which will be presented at our annual awards dinner, which takes place on May 6 at New York’s Cipriani 42nd Street.

Campaigns from Ketchum and its clients led the way with 28 among the finalists, followed by Weber Shandwick (24) and Edelman (21). Not far behind was Burson-Marsteller, which saw campaigns for its clients with 19 nominations.

Other firms with multiple programs among the finalists included FleishmanHillard and Ogilvy Public Relations (12 each); Padilla CRT (nine); Allison+Partners and MSLGroup (eight each); Coyne Public Relations (seven); APCO Worldwide, Carmichael Lynch Spong, Citizen Relations, Cohn & Wolfe, GolinHarris, Hill+Knowlton Strategies (six each); FTI Consulting and RF Binder (five each); and Capstrat, Exponent PR, M Booth, Ruder Finn and W2O Group (four each).

Tickets and tables for the SABRE Awards dinner are available here, or by emailing Celeste Picco in our New York office (212 333 2300).


DIAMOND SABRE AWARD CATEGORIES
COMPANY OF THE YEAR 

MasterCard Worldwide
MasterCard with Ketchum

CEO OF THE YEAR 
Doug Parker: The CEO Who Leveraged Communications to Make the Combination of US Airways and American Airlines a Reality
US Airways with Joele Frank and SKD Knickerbocker  
 
BRAND-BUILDING 
GE Minds + Machines: The Industrial Internet @ Work
GE with The OutCast Agency

Gillette Asks "How Does The Man of Steel Shave?"
Gillette with Ketchum

Hawaiian Tropic Reclaims its Spot in the Sun 
Hawaiian Tropic with Edelman

Lay's "Do Us A Flavor" 
Frito-Lay; Lay's with Ketchum

MyEnergi Lifestyle®: Showcasing the Affordable, Attainable Green Lifestyle  
Ford Motor Company with Ogilvy Public Relations
 
REPUTATION MANAGEMENT 
Infor Disrupts the Tech Industry
Infor with Ruder Finn

Manufacturing Matters: GE Helps Reignite America's Industrial Renewal
General Electric with Edelman

Navistar's Reputation Management Turnaround
Navistar

The Ultimate Reputation Challenge: Getting Viewers To Turn To Al Jazeera America
Al Jazeera America with Qorvis/MSLGROUP
 
RESEARCH AND PLANNING 
Ameriprise Research Unveils New Trends in Retirement Planning
Ameriprise Financial with RF|Binder Partners Inc.

Educating American Employers and Workers about Consumer-Driven Health Care
Aflac with Hill+Knowlton Strategies, Big Fuel and First Born 

Five Years Later
Fidelity Investments

"Promoting the Power of .ORG Worldwide: Going Global in Advance of an Internet Evolution"
Public Interest Registry with Allison+Partners

Understanding Today's Digital Natives: Burson-Marsteller and Telefónica Conduct the World's Largest Millennial Survey
Telefónica with Burson-Marsteller
 
MEASUREMENT AND EVALUATION 
Bleach It Away
The Clorox Company with Ketchum

Convincing the C-Suite: The Proven Power of the Influence Scoring System (ISS)
BMC Software

See the Whole Picture with Parallax
Optum with Fusion Hill

PRACTICE AREAS CATEGORIES

MARKETING COMMUNICATIONS
B2B MARKETING 

AIG's Global Launch of CyberEdge
AIG with Burson-Marsteller

Coffee-mate Blows the Lid Off Foodservice 
COFFEE-MATE with Ketchum

Dell Taps Serial Entrepreneur to Bridge the Outside In
Dell with PPR WorldWide

From Treading Water to Making Waves: The Story of Dow Water & Process Solutions
Dow Water & Process Solutions with Gibbs&Soell

Gesture: A New Seating Experience
Steelcase with Peppercomm
 
CONSUMER MARKETING (EXISTING PRODUCT) 
"Jewel" of a PR Idea Drives A New Distribution Channel
BEJEWELED VASELINE® LIP THERAPY ROSY LIPS with M Booth

Bleach It Away
The Clorox Company with Ketchum

Dove Real Beauty Sketches 
Dove / Unilever with Edelman

Foster Farms Leads Poultry Industry Toward a Humane Future
Foster Farms with Fineman PR

Free Litter Caturday
Oil-Dri Corporation of America, Cat's Pride with Ketchum

CONSUMER MARKETING (NEW PRODUCT) 
Activating Foodies to Savor GODIVA's New Truffle Fllights
GODIVA with SocialProvidence

DoubleTree by Hilton's DTour of a Lifetime
Hilton Worldwide with Ketchum

Filip: A Little Device For a Big World
Filip Technologies with MSLGROUP

Hopping into the Future of TV: Hopper with Sling Launch Positions DISH as Innovator in Delivering "TV Anywhere"
DISH with Public Strategies, Inc.

Taco Bell Launches Cool Ranch Doritos Locos Tacos
Taco Bell with Taylor Strategy
 
INTEGRATED MARKETING 
Bringing Luster To The Lumia: Rebuilding Nokia's Brand and Driving Demand for the Lumia Series of Phones
Nokia with Cohn & Wolfe

ChapStick® Sessions Makes New Talent Shine
ChapStick®/Pfizer Consumer Healthcare with Coyne Public Relations

Live, Love, Lux
Electrolux with Weber Shandwick

Making Paper Cutting Edge: Domtar's PAPERbecause Campaign
Domtar Paper with Eric Mower + Associates

McKayla Maroney Is Impressed…With 7UP TEN®
Dr Pepper Snapple Group/7UP TEN with Ketchum
 
CORPORATE REPUTATION
INSTITUTIONAL IMAGE  

Building Two Brands from the Ground Up
Cleveland Convention Center and Global Center for Health Innovation with Dix & Eaton

Cruise Forward
Cruise Lines International Association (CLIA) with APCO Worldwide

Investing in America: Production Increases, Job Creation and New Manufacturing Technologies Position Ford as a Leader in the U.S. Recovery
Ford Motor Company with Hill+Knowlton Strategies

The New Hertz
The Hertz Corporation with Ketchum

Unilever Project Sunlight
Unilever with Weber Shandwick
 
EMPLOYEE COMMUNICATIONS 
CHALLENGING A COMPANY TO GET HEALTHY IN SIX MONTHS

AT&T with FleishmanHillard

From Chaos to Clarity: The Transformation of Liberty Mutual's Internal Communications
Liberty Mutual Insurance

Transforming employee communications to power Hewlett-Packard's Turnaround
Hewlett-Packard (HP) with Edelman

Transforming Employees into Change Agents
Sanofi Canada

US Airways and American Airlines Merge to Create the New American Airlines - How Employees Played a Key Role in Getting to "Yes" and Defending Against the DOJ's Challenge to Successfully Combine
US Airways; American Airlines with Joele Frank
 
EXECUTIVE LEADERSHIP 
Long Live Life: Starting a Movement Through Emotional Engagement
Novartis with Ruder Finn
 
FINANCIAL COMMUNICATIONS  
The Irish Blessing: Advising Perrigo Throughout Its Acquisition of Elan
Perrigo (NYSE: PRGO) with FTI Consulting

MF Global Inc., Trustee
MF Global Inc. with APCO Worldwide

Protecting Vipshop Against a Short-selling Attack 
Vipshop Holdings with Burson-Marsteller

US Airways and American Airlines Merge to Create the New American Airlines - How They Got to "Yes"
US Airways with Joele Frank

Using Financial Media To Trump Politics:  Getting Viewers To Turn The Channel To Al Jazeera America
Al Jazeera America with Qorvis/MSLGROUP
 
CAUSE-RELATED MARKETING 
AXE Showerpooling
AXE / Unilever with Edelman

Duracell Quantum Launch
Duracell with Citizen Paine

GE NFL HEAD HEALTH INITIATIVE 
GE

Magnolia Meals at Home
Eisai Inc. with SharedVoice Public Relations

You're Doing OK!: JOHNSON'S® Baby Gives Back and Reassures Moms
JOHNSON'S® Baby with RF|Binder Partners Inc.

COMMUNITY RELATIONS 
Citi Bike
Citi with FleishmanHillard

More Ways to Care with ReviveHealth
Our Lady of the Lake Regional Medical Center with ReviveHealth

National Medicare Education Week
UnitedHealthcare Medicare & Retirement with Burson-Marsteller and Direct Impact

Santa Fe Gold: Building an Army of Advocates
Santa Fe Gold with Davies Public Affairs

Smarter Football: A Look Inside the Film Room with Riddell
Riddell with Cohn & Wolfe
 
CORPORATE SOCIAL RESPONSIBILITY 
Green Mountain Coffee® and Kelly Clarkson Team Up to Shine Spotlight on Fair Trade
Green Mountain Coffee Roasters, Inc. with Cone Communications

Lifesaving Behavior Change: Cincinnati Children's Hospital Medical Center and Toyota's "Buckle Up for Life"
Cincinnati Children's Hospital Medical Center and Toyota with Edelman

Philadelphia - Share Our Story, Share Our Strength
Philadelphia Cream Cheese with Henson Consulting, Inc.

TRAVEL IS THE ENEMY OF MYOPIA': THE HILTON HHONORS TEACHER TREKS TRAVEL GRANT COMPETITION 
Hilton Worldwide with Edelman

World Hunger Relief
Yum! Brands, Inc with Weber Shandwick
 
PUBLIC EDUCATION 
Driving a Behavior Shift by Getting Mom to Talk  
Cord Blood Registry with Zeno Group

OK2TALK: Giving Youth a Voice to Discuss Mental Health
National Association of Broadcasters with Ogilvy Public Relations

"PR Saves The Planet:  The Power of PR Awarded To Environmental Heroes"
Goldman Environmental Prize with Allison+Partners

This is Personal
National Women's Law Center with Powell Tate

Up to Us 2013 Campaign
Peter G. Peterson Foundation with Widmeyer Communications
 
CRISIS MANAGEMENT 
Burger King Twitter Hack Crisis
Burger King with Coyne Public Relations

Communicating the Closure of Ben Venue Laboratories
Ben Venue Laboratories, Inc. with GCI Health

Don't Ground America
Airlines for America with Ketchum

How a Forthright Crisis Response Helped a Company Preserve Its Reputation and Maintain Customer Confidence
SeaStreak LLC with Hennes Paynter Communications

Royal Caribbean Grandeur of the Seas Fire Response
Royal Caribbean International with Weber Shandwick
 
ISSUES MANAGEMENT 
Breaking Bad's Trip to Belize
Belize Tourism Board with Olson Engage

BCBSNC Let's Talk Cost Campaign
Blue Cross and Blue Shield of North Carolina  with Capstrat

Hertz Hits the Road
Hertz with Ketchum

Making "Stronger than the Storm" A Self Fulfilling Prophecy for NJ Shore Businesses and Communities
New Jersey Economic Development Authority with MWW

New Yorkers for Beverage Choices
American Beverage Association with APCO Worldwide
 
PUBLIC AFFAIRS (FEDERAL) 
Business Roundtable: The Home Court Advantage
The Business Roundtable with APCO Worldwide

Changing the National Conversation: 2013 Infrastructure Report Card
American Society of Civil Engineers with The Glover Park Group

Moving America Out of the Red: Fix the Debt's Campaign to Build a Groundswell of Support for Reducing the National Debt
The Campaign to Fix the Debt with Proof Integrated Communications

The Value of Medical Innovation: Turning the Tide on Prescription Therapy Cost
Celgene Corporation with dna Communications

Working Group on Pharmaceutical Safety
Working Group on Pharmaceutical Safety with Powell Tate
 
PUBLIC AFFAIRS (STATE OR LOCAL) 
San Bruno's Fight for Reform: From Victim to Advocate for Gas Pipeline Safety
City of San Bruno with Singer Associates

Save Our Safety Net
Connecticut Community Providers Association with Global Strategy Group

Napa Pipe: Creating A New Vision    
Napa Pipe with Davies Public Affairs
 
MEDIA RELATIONS
CORPORATE MEDIA RELATIONS 

The Cost of Change
Blue Cross and Blue Shield of North Carolina with Capstrat

Dunkin' Donuts: Brewing Hot PR in 2013
Dunkin' Donuts with RF|Binder Partners Inc.

Helping IKEA Go LED
IKEA with Lippe Taylor

Publicizing Rock in Rio - The Biggest Event in Music and Entertainment World
Rock In Rio Music Festival with Approach Comunicação Integrada

SKIPPY -- Leveraging the Announcement of an Acquisition
Hormel Foods with Burson-Marsteller

PRODUCT MEDIA RELATIONS - CONSUMER 
As Good As Gold: The U.S. Launch of MAGNUM Gold?!
Unilever - Magnum Ice Cream with GolinHarris

Creating the World's Most Buzzed-About Bar: The Dead Rabbit, a "Gangs of New York"-Inspired Cocktail Saloon
The Dead Rabbit with Hanna Lee Communications, Inc.

Crest + Oral-B Halloween
P&G, Crest + Oral-B with MSLGROUP

Jack Link's Jerky National Jerky Day Rains On
Jack Link's Beef Jerky with Carmichael Lynch Spong

The Monsters Are Back!
General Mills with Exponent PR
 
PRODUCT MEDIA RELATIONS - TRADE 
Changing Lanes with the 2014 Lexus IS
Toyota Motor Sales USA with Allison+Partners

HP 2013 Fall Launch - Porter Novelli and Hewlett Packard
Hewlett Packard with Porter Novelli

Launching the ADP National Franchise Report
Automatic Data Processing, Inc. with Weber Shandwick

Taking a Smart Approach to Launching Samsung SMART Camera 
Samsung with Allison+Partners

Unmasking the Ultimate Defender: Launching 3M's New Paint Defender System 
3M with Cohn & Wolfe
 
DIGITAL AND SOCIAL MEDIA
DIGITAL CAMPAIGN 

ASCO Digital Newsroom: Digital Storytelling Puts Genentech in the Driver's Seat
Genentech with Weber Shandwick

The Doctor is In: Alice Cooper and Fretlight Guitar Help People to Stop Quitting and Start Rocking
Fretlight Guitar with French/West/Vaughan

Dunder Mifflin's Scranton Super Bowl
Quill.com with Olson Engage

What Would A Celebrity Do for a Klondike Bar?
Unilever – Klondike with GolinHarris

You Don't Know Jack About MS
Teva Pharmaceuticals with Rx Mosaic Health
 
SOCIAL MEDIA/SOCIAL NETWORKING CAMPAIGN 
A Case of the Mandays
Manwich with JSH&A Communications

From Faceless to Friendly...Increasing Brand Engagement 
PayPal with Edelman

HAVING A ‘BALL’ ON PINTEREST: Engaging Fans and Driving Sales for Ball® Canning Products Jarden Home Brands with 360 Public Relations

Kisses Royal Baby
Hershey's with W2O Group

Procter & Gamble, "P&G everyday" Power Pinner Program
Procter & Gamble with DeVries Global
 
BLOGGER OUTREACH 
Clorox Cleans Up the ICK
The Clorox Company with Ketchum

Getting into the Sony Club
Sony Electronics with Burson-Marsteller

Mylan Blogger Engagement
Mylan Specialty with Chandler Chicco Agency

Netflix Queues Up Family Conversation with the Stream Team
Netflix with Zeno Group

Online Inspiration Motivates DIYers
Sherwin-Williams with Carmichael Lynch Spong
 
BRANDED JOURNALISM 
Drive the District
General Motors with Weber Shandwick

Social Oncology Project
WCG

Taking A Fresh Look at the Future of Frozen Food
ConAgra Foods with Ketchum

Verizon Wireless News Center
Weber Shandwick

Visual Storytelling - Turning Likes to Loves
American Express with M Booth
 
WORD OF MOUTH 
Harnessing Town Pride to Drive State Visitation
Connecticut (Dept. of Economic and Community Development and its Office of Tourism) with FleishmanHillard

Joy of Thank You
Storck with Zócalo Group

Keurig "Brew the Love" Brewer on Doorstep
Keurig with Cake

Samsung Recharges Galaxy Phones with a Tweet at SXSW 
Samsung Mobile US with Edelman

The Scarecrow
Chipotle with Edelman
 
EXPERIENTIAL
GUERRILLA MARKETING 

Building a Bridge for Fruttare™ and Festival Goers
Unilever – Fruttare with GolinHarris

Georges Duboeuf Beaujolais Nouveau Celebrates the Holiday Season 1920's-style 
Les Vins Georges Duboeuf with PadillaCRT

"OctoNovemCember" Is the New Black (Friday)
RetailMeNot with Allison+Partners

Oscar Mayer's Wienermobile Run
Oscar Mayer with Olson Engage

THE #EVERYDAYEFFECT - LIVE FROM NEW YORK
Procter & Gamble with Citizen Relations
 
PUBLICITY STUNT 
Gillette Shaves the Red Sox
Gillette with Ketchum

GoGo Playfully Campaign
GoGo squeeze with Emanate PR

HILTON HHONORS TRAVEL IS CALLING YOU: SPONTANEITY CHALLENGE
Hilton Worldwide with Edelman

Olay "Get Lathered Up"
Olay (P&G) with DeVries Global

P&G Scope Bacon
P&G – Scope with MSLGROUP
 
SPECIAL EVENT 
A Two-Story Tall Sign to Quit: GSK Plants Giant Cigarette Butt in Chicago to Inspire Cook County Residents to Swap Their Smokes
GlaxoSmithKline Consumer Healthcare with GolinHarris

10,000 Cakes Giveaway Blitz
Dawn Foods with Crossroads

Capriotti's Sandwich Shop Washington D.C. Grand Opening 
Capriotti's Sandwich Shop with Konnect Public Relations

Ford Motor Company: The Ford Developer Program - Opening up the Highways for Developers of all Kinds
Ford Motor Company with Hill+Knowlton Strategies

JELL-O Makes the Taste of Football Defeat Sweet
JELL-O refrigerated, ready-to-eat snacks with Hunter Public Relations
 
SPONSORSHIP 
Mobile Pwn2Own 2013
HP with Burson-Marsteller

One Your Mark, Get Set, Race Across America Powered by Trane
Trane Residential Solutions with Carmichael Lynch Spong

“The ‘Other’ Marathon: ASICS LA Marathon”
ASICS America with Allison+Partners

SAP: Unveiling a Statistical Slam Dunk Experience
SAP with Burson-Marsteller

Senior Citizens Got Game! Humana Leverages the 2013 National Senior Games
Humana with Coyne Public Relations
 
TRADE SHOW 
Goodyear Highway Hero Award
Goodyear Commercial Tire with Coyne Public Relations

Let's Talk About Sex...With Vibrators
Standard Innovation (We-Vibe®) with Ogilvy Public Relations

Making Magic at Commodity Classic 2013
BASF Crop Protection with PadillaCRT

Mastering Mobile World Congress with MasterPass
MasterCard with Ketchum

Say What? Lenovo Launches "Coffee Table" PC at North America's Largest Furniture Show
Lenovo with Text100
 
SPECIALIST AUDIENCE
MARKETING TO MEN 

Broxygen TV: Giving More Power to Young Guys with Electric Shaving 
Philips Norelco with Emanate PR

Doritos #BoldStage at South by Southwest
Frito-Lay; Doritos with Ketchum

Flannelytics: Using Humor to Reach Tradesmen
Duluth Trading Co. with Exponent PR

Gillette Saves the KISS
Gillette  with Ketchum

Stanley Utility Mat Product Launch
Sleep Innovations with 3rd Coast PR
 
MARKETING TO WOMEN 
Hawaiian Tropic Reclaims its Spot in the Sun 
Hawaiian Tropic with Edelman

Lathering Up Excitement & Sales For New VO5 Salon Series
High Ridge Brands/Alberto VO5 with 360PR

Microsoft SMB: Honors the Evolution of Women's Entrepreneurship
Microsoft with Airfoil

Similac® Supports Moms with StrongMoms Empower™ Campaign
Abbott Nutrition with FleishmanHillard

Synthroid & Sofia Vergara: Putting a 50 Year Old Brand in the Spotlight
AbbVie with Fleishman  Hillard
 
MARKETING TO YOUTH 
DESPICABLE ME 2: From Runaway Success to Blockbuster Franchise
Universal Pictures with H+M Communications

Helping the AbbVie CF Scholarship Maintain its Integrity while Navigating the Hurdles of Program Re-branding
AbbVie with Ruder Finn

Lessons of an Existentialist Tween Queen
Mattel (Ever After High) with Ketchum

Scholarship Advisor Uses Big Data to go from Unknown to Top Five
Scholarship Advisor from Student Advisor with rbb Public Relations

U by Kotex and Generation Know: Creating a Movement of Young Women to Spread the Word About Vaginal Health
U by Kotex, from Kimberly-Clark Corporation with Marina Maher Communications
 
MULTICULTURAL MARKETING 
A Case of ALLERGY FACE™: ZYRTEC® Helps Bring Beauty Solutions to Latinas
Zyrtec/McNeil with Hunter Public Relations

It's On You: Inspiring the African American Community to Step Up and Save Lives
Be The Match® with PadillaCRT

Monster Jam Crushes into the Hispanic Market
Feld Entertainment with rbb Public Relations

MUJERES CON LA FALDA BIEN PUESTA™ LAUNCHING THE PROCTER & GAMBLE ORGULLOSA BOARD OF FALDAS WITH A "SKIRTS ONLY" FASHION SHOW
Procter & Gamble with Citizen Relations

Uncovering the Oral Health Crisis
W.K. Kellogg Foundation with Burness Communications

INDUSTRY SECTOR CATEGORIES

CONSUMER GOODS
AUTOMOTIVE 

General Motors Revamps 70 Percent of Product Lineup in 2013: Refreshed Vehicles for a Refreshed Economy 
General Motors with Weber Shandwick

Audi of America, “The Challenge”
Audi of America with PMK-BNC

Scarves, Sleighs and Snowflakes: Winter Adventures in the 2013 Nissan Pathfinder
Nissan North America with Zócalo Group

Suzuki - Way of Life! Protecting a Brand through Bankruptcy and Market Exit
American Suzuki Motor Corporation with FTI Consulting

Toyota Tundra East Coast Drive Camp
Toyota Motor Sales with Jackson Spalding
 
FASHION & BEAUTY 
Bravery Never Goes Out Of Style: Keds Introduces Global Bravehearts Campaign
Keds with ShopPR

Head & Shoulders "Season of the Whiff"
Head & Shoulders with Marina Maher Communications

Madison Avenue Meets Mass Retailer: The First-Ever Designer Window at a Mass Drugstore
Unilever/Nexxus Salon Hair Care with Kaplow Communications

Playtex: Be Uniquely You
Playtex  with O'Malley Hansen Communications

VASELINE® SPRAY & GO RESCUES MOMS ON THE GO
Vaseline Spray & Go (Unilever) with M Booth
 
FOOD & BEVERAGE (BRANDED) 
America Is Your Park
The Coca-Cola Company with Allidura Consumer

Ben’s Beginners™ Cooking Contest
The Uncle Ben's Brand® with Porter Novelli

Dos Equis Saves the Party with Dos de Mayo
Dos Equis with Edelman

National Strawberry Shortcake Day
Driscoll's Berries with The Baddish Group

Reinvention Helps Land O'Lakes Appeal to New Generation of Home Cooks
Land O'Lakes Dairy with Exponent PR
 
FOOD & BEVERAGE (COMMODITY) 
America's Egg Farmers Take Back Easter
American Egg Board with Edelman

Bringing Blueberries to Life as Little Blue Dynamos
U.S. Highbush Blueberry Council with PadillaCRT

Chocolate Milk: From the Grid Iron to IRONMAN
Milk Processor Education Program (MilkPEP) with Weber Shandwick

CMC National School Lunch Program
Cranberry Marketing Committee (CMC) with Pollock Communications

Mango Gets a Mangover
National Mango Board with FleishmanHillard

 
TOYS & GAMES 
#GetReplaced
Activision with Edelman

Barbie Turns the "Red Planet" Pink
Mattel with Ketchum

Just Dance Introduces "Dancegiving": America's Favorite New Holiday
Ubisoft  with Cohn & Wolfe

MONOPOLY "Save Your Token" Campaign
Hasbro with Hunter Public Relations

PlayStation 4
Sony PlayStation with Voce Communications 

HOME & FURNITURE 
#ThermosThursday Refreshes Thirst For Iconic Thermos Brand
Genuine Thermos Brand with Carmichael Lynch Spong

Behr's BuzzFeed Campaign: Increasing Engagement and Brand Recognition
Behr Paint with Burson-Marsteller

Huggies Baby Shower Planner
Huggies with [email protected] 

Inspiring Consumers with Color
Sherwin-Williams with Carmichael Lynch Spong

License to Spill Coast-to-Coast Tour
Mohawk Flooring with VP+C
 
CONSUMER SERVICES
ENTERTAINMENT 

A Global Campaign fit for a Queen; Honoring the 50th Anniversary of the Epic Film Cleopatra for its Blu-ray Debut
Twentieth Century Fox Home Entertainment with Hill + Knowlton Strategies

EA SPORTS Madden NFL 25 Launch Campaign
EA SPORTS with FleishmanHillard

HISTORY's THE BIBLE
HISTORY with HISTORY PR

Increasing the Appetite for Food Network
Food Network with Rogers & Cowan

The Great Bull Run Takes the Media by the Horns
The Great Bull Run with Schneider Associates
 
FINANCIAL SERVICES 
Chase Sapphire Gets COOLinary with Cardholders
Chase Sapphire with Ketchum

Heralding the Financial Rise of American Women
Allianz Life with PadillaCRT

Missouri Credit Union Association - Bank On MOre
Missouri Credit Union Association (MCUA) with APCO Worldwide

The Picture of Success…An Authentic Approach to Humanize the Brand
PayPal with Edelman

Roadshow for Growth
GE Capital

FOOD SERVICE 
LYFE Kitchen: "LYFE Begins in SoCal"
LYFE Kitchen with Zapwater Communications

McDonald's Mighty Wings
McDonald’s with GolinHarris

McDonald's Premium McWrap
McDonald's with The Narrative Group

Starbucks Holiday 2013 
Starbucks with Edelman

Wendy's Pretzel Bacon Cheeseburger Love Fest
Wendy's with Ketchum
 
RETAILERS 
BYOF (Bring Your Own Friend) Day
IKEA with Ketchum

Field & Stream Grand Opening Weekend
DICK's Sporting Goods with Catalyst Public Relations

Future Shop Builds Buzz Ahead of PS4 Launch                          
Future Shop with Citizen Relations

It's the Most Wonderful Time of the Year - Holiday 2013 at 6pm.com
6pm.com with Beehive PR

Tanks of Thanks: Fueling Great Places to Live
CHS, Inc. with Exponent
 
TRAVEL & TOURISM 
Airplane Dinner
Qatar Airways with PUBLIC nyc

British Airways UnGrounded
British Airways with Text100

Grand Central Terminal's 100th Anniversary
Grand Central Terminal / Jones Lang LaSalle with Goodman Media International

Simply Street Food at Omni Hotels & Resorts
Omni Hotels & Resorts with LDWWgroup

TourismOhio Extends Marketing Budget with McDonald's Discover Ohio To Go Promotion
Office of TourismOhio with Fahlgren Mortine
 
BUSINESS-TO-BUSINESS
ENERGY AND NATURAL RESOURCES 

Blue Corridor Drives Natural Gas Vehicle Use Worldwide
Gazprom with Ketchum and g+ europe 

BP's Energy Outlook: Transforming Data Into Creative Storytelling
BP with Ogilvy Public Relations

The Spirit of Possibility: Voyaging into the Next Era of Aviation History with Solar Energy
Solar Impulse with Weber Shandwick

Strategic Plan to Create and Establish the First Direct Communication Channel Between the Fuel Brand and its Gas Station Attendants
Petrobras Distribuidora with Approach Comunicação Integrada

What is Water Worth to You? The Mandate to Modernize U.S. Water Infrastructure 
Xylem Inc. with Edelman
 
CHEMICALS & INDUSTRIALS 
Earning C-Suite Consideration Through Content Marketing
DuPont Sustainable Solutions with Ogilvy Public Relations

ExOne: Building a Publicly Traded Global Brand One Layer at a Time
ExOne with Burson-Marsteller

Hill+Knowlton Canada: CNOOC purchase of Nexen
Nexen with Hill+Knowlton Canada

Manufacturing Matters: GE Helps Reignite America's Industrial Renewal
General Electric with Edelman

Weeding Out Negative Messages
BASF with PadillaCRT

PROFESSIONAL SERVICE FIRMS 
Accenture Outlook Expansion
Accenture

America Prepares for the Affordable Care Act
Towers Watson with kwittken + company

Deloitte Analytics: Make it Crunchy
Deloitte Analytics with Capstrat

Elevating ADP to Health Care Reform Thought Leader
ADP with Weber Shandwick

Reaching the Millennials
Arbella Insurance Group with Greenough
 
TRANSPORTATION & LOGISTICS 
Drive to Deliver: Building Employee Support for Navistar's Turnaround Strategy
Navistar, Inc.

FedEx Delivers a Better Future
FedEx with Ketchum

More Connections, Please!
Honeywell Aerospace with Waggener Edstrom Worldwide

Navistar's Reputation Management Turnaround
Navistar, Inc.

Surf Air Takes Off
Surf Air with 451 Marketing
 
TECHNOLOGY
CONSUMER ELECTRONICS 

Building a Brand: a littleBits at a Time
littleBits with Child's Play Communications

Let's Talk About Sex...With Vibrators
Standard Innovation (We-Vibe®) with Ogilvy Public Relations

Philips Hue: Personal, Wireless LED Lighting 
Philips Lighting North America with OneVoiceConnect

The Warner Sounds Captured by Nikon
Nikon, Inc. with MWW

We Want To Teach The World To Swipe: AT&T And FleishmanHillard's "Device Launch" Video Series
AT&T with FleishmanHillard
 
TECHNOLOGY: HARDWARE 
Texas Instruments: engineeringchange
Texas Instruments with GolinHarris

Filip: A Little Device For a Big World
Filip Technologies with MSLGROUP

HP Joy Realized
HP with Porter Novelli

Intel Atom for Mobile: Shifting Brand Perception through Product PR 
Intel Corporation with Ogilvy Public Relations

Rethink Robotics: Two Robots, Two Software Sets, One Piece of Hardware
Rethink Robotics with SHIFT Communications
 
TECHNOLOGY: SOFTWARE & SERVICES 
Branding Braintree: Bringing Mobile Commerce Innovator to the World Stage
Braintree with Bateman Group

Dropbox: 100 Million Thanks 
Dropbox with Allison+Partners

IT Superhero Campaign 
BMC with WCG

The Master Key: Unlocking Potential of Major Android Vulnerability
Bluebox with LEWIS PR

McGraw-Hill Education Goes High Tech & Shows It Has ‘Digital’ Game
McGraw-Hill Education with RF|Binder Partners Inc.

TELECOMMUNICATIONS 
Experiential, Special Event: I Want My Wireless!
Transit Wireless with Access Communications

Harnessing the "Modern Market Research" A social intelligence program informing Sprint's 4G LTE Network Communications
Sprint with Makovsky

It Can Wait: The Power of a Movement
AT&T with FleishmanHillard

Understanding Today's Digital Natives: Burson-Marsteller and Telefónica Conduct the World's Largest Millennial Survey
Telefónica with Burson-Marsteller

VimpelCom: Delivering an Innovative and Differentiating Online Experience
VimpelCom with FTI Consulting

WEB-BASED BUSINESS 
Craftsy Reveals the Most Generous Cities in America
Craftsy with Group Gordon

Free the Creative
iStock by Getty Images with Weber Shandwick

Generation Rent: Filling A Vacancy In The Online Rental Market
Apartment Guide with M Booth

Mom Meet Mom Launch Campaign
Mom Meet Mom with 451 Marketing

RetailMeNot Gives the People What They Want!
RetailMeNot with Allison+Partners
 
HEALTHCARE
ANIMAL CARE 

Banfield Pet Hospital and Dolvett Quince Help Fido Get Fit
Banfield Pet Hospital with Coyne Public Relations

Barking Up a Storm: Dognition Starts New Conversation About Man's Best Friend
Dognition with French/West/Vaughan

Bayer Educates Canadians on Lyme Disease & Tick Prevention
Bayer Pet Health with Citizen Relations

Cat Critic Delivers A Perfect Punch For Purrfect Bistro
Merrick Pet Care with Carmichael Lynch Spong

The PEDIGREE Feeding Project: Choose The Next Communities
PEDIGREE Brand with Weber Shandwick
 
CONSUMER HEALTH 
Banish Bullying 
Galderma with Twist Mktg

Every Day is a Lifetime
Novartis with Burson-Marsteller

Making the Sunscreen Grade - Protecting the Skin of Tomorrow's Generation
Coppertone with PadillaCRT

The Official Sponsor of Sightseeing: Leveraging a Campaign Grounded in Sponsorship to Bring Healthy, Enhanced Vision to Large-Scale Consumer Events
Transitions Optical, Inc. with Burson-Marsteller

Sanofi Pasteur's Sounds of Pertussis® Campaign
Sanofi Pasteur and March of Dime with Biosector 2

HEALTHCARE PROVIDERS 
12 Days of Cheer for Children Sparks Locally, Spreads Nationally
Children's Hospital of Richmond at VCU with PadillaCRT

Fifty States of Confusion Campaign Sheds Light on Medicare Confusion
Express Scripts with Coyne Public Relations

Getting Narrow to Go Broader: Focusing in on Your Strength Can Lead to Big Possibilities
UF Health with Capstrat

GoHealth Consumer Outreach Campaign
Go Health with 5W Public Relations

Obamacare Is Working in California  
Covered California (California's Health Benefit Exchange) with Ogilvy Public Relations
 
MEDICAL TECHNOLOGY 
BD's Journey into Uncharted Pharmaceutical Market
BD with Ketchum

Epocrates Bugs + Drugs: Breaking Superbugs Out of the Hospital
Epocrates with MSLGROUP

The Heart of the Matter
Cardiovascular Systems Inc. with PadillaCRT

Life Changing Innovation
AdvaMed with Story Partners, LLC

World's First Thought-Controlled Bionic Leg Unveiled by Rehabilitation Institute of Chicago
Rehabilitation Institute of Chicago (RIC) with Sikich Marketing and Public Relations
 
PHARMACEUTICAL: RX 
Facing Off Against Counterfeit Online Pharmacies: Launching Pfizer's Viagra Home Delivery Purchasing Site
Pfizer/Viagra (sildenafil citrate) with Ogilvy Public Relations

Genentech Video Encourages Cancer Patients to Spit for Science
Genentech with Weber Shandwick

I Design Prompts Action for World AIDS Day 2013
Merck with Cohn & Wolfe

LillyPad
Eli Lilly and Company with Beekeeper Group and Alipes

Tuberous Sclerosis Complex (TSC) Special Olympics Program 
Novartis Pharmaceutical Corporation (NPC) with Ruder Finn
 
NON-CORPORATE
ASSOCIATIONS 

A Long Overlooked Healthcare Issue: Hospital Malnutrition
Alliance to Advance Patient Nutrition with CooperKatz

Acknowledging Skepticism about GMOs in Agriculture 
Council for Biotechnology Information with Ketchum

Hypertension Research Awareness Campaign
The American Society of Hypertension with Pollock Communications

The Power of Out: Harnessing the World's Leading Banks to Create a More Inclusive Wall Street
Out on the Street with FTI Consulting

U.S. Travel's Entry Reform Campaign
U.S. Travel Association with APCO Worldwide
 
EDUCATIONAL & CULTURAL INSTITUTIONS 
The George W. Bush Presidential Center Dedication: Shaping the Message of an Historic Event
The George W. Bush Presidential Center with Burson-Marsteller

Innovating Higher Education in America
Northeastern University with FTI Consulting

Never Again: What You Do Matters
United States Holocaust Memorial Museum with Edelman

Strengthening Reputation Among Skeptics: Johnson's Jump to the Top
Samuel Curtis Johnson Graduate School of Management at Cornell University with Coyne Public Relations

VIRTUAL AMBASSADORS UNLEASH THE POWER OF PLAY FOR MINNESOTA CHILDREN'S MUSEUM
Minnesota Children's Museum with PadillaCRT
 
GOVERNMENT AGENCIES 
Earthquake Brace + Bolt Pilot Program
California Residential Mitigation Program (CRMP) with Ogilvy Public Relations

Making "Stronger than the Storm" A Self Fulfilling Prophecy for NJ Shore Businesses and Communities
New Jersey Economic Development Authority with MWW

San Francisco International Airport Website Takes Off
San Francisco International Airport

Travel Nevada: A Digital and Social Reinvention
The Nevada Commission on Tourism with Burson-Marsteller

U.S. Korea Connect
The Embassy of the Republic of Korea with Finn Partners

NOT-FOR-PROFIT ORGANIZATIONS 
The Campaign to End Discrimination Against Gay Scouts
Scouts for Equality with Global Strategy Group

The Congressional Hispanic Leadership Institute Makes a Splash on Immigration Reform with Capitol Hill Press Conference
Congressional Hispanic Leadership Institute with DCI Group

Galvanizing for Giving
United Nations Foundation and 92nd St Y with Havas PR North America

March of Dimes, imbornto
March of Dimes with MSLGROUP

The Urban Resource Institute PALS Campaign - People and Animals Living Safely
Urban Resource Institute with Group Gordon
 
INTERNATIONAL CATEGORIES
GLOBAL CAMPAIGN 

AXE Apollo Captures Worldwide Imagination with Social Competition to Go to Space
Unilever/AXE with Edelman

Creating a Real-Time, Multinational, Global MEdia Team to Save the Earth
The United Nations Foundation with Havas PR North America

GOAL! Scoring Against Malaria with Soccer
United Against Malaria Partners with KYNE and Roll Back Malaria Partnership

The Sight Experience 
Novartis with Weber Shandwick

Understanding Today's Digital Natives: Burson-Marsteller and Telefónica Conduct the World's Largest Millennial Survey
Telefónica with Burson-Marsteller
 
MULTIMARKET CAMPAIGN 
Addressing the Needs of the Rapidly Growing Alzheimer's Population and Family Caregivers
Home Instead Senior Care with FleishmanHillard

Amadeus: Bringing Big Data to the Travel Industry
Amadeus with kwittken + company

Changing Perceptions: Michigan Means Business 
Michigan Economic Development Corporation with Weber Shandwick

EdX Seeks to Educate the World (for Free)
edX with RF|Binder Partners, Inc.

Spreading the "Good News" to Transform Colombia Into a Top Business and Tourism Destination in Latin America
Proexport Colombia with Ogilvy Public Relations
 
CANADIAN CAMPAIGN 
10th Annual White Cashmere Collection 
Kruger Products with Strategic Objectives

Becel Heart Truth
Unilever (Becel) with Edelman

Hyundai Hockey Helpers 2013 
Hyundai Auto Canada Corporation with Citizen Optimum LP

Level the Field
Right to Play with Weber Shandwick

Shop Small
American Express Canada with High Road
 
LATIN AMERICAN CAMPAIGN 
Changing Diabetes on Bicycles
Novo Nordisk with Burson-Marsteller

Inellare: An Honest Conversation with Women
Aché with Burson-Marsteller

Project Macondo
BSA | The Software Alliance with Axon Comunicacion International

Starbucks Arrival to Colombia
Starbucks Edelman

The Sneak Peek Tweet
Netflix with Weber Shandwick
 
SILVER SABRE AWARDS FOR PUBLIC RELATIONS MANAGEMENT
PR AGENCY EMPLOYEE PROGRAM 

Building a One-of-One Agency Culture
kwittken + company

Engaging Always TV (EATV)
Weber Shandwick

Globalizing the Fearless Pursuit of the Unexpected
Zeno Group

Kaplow's Outside/In Speakers Bureau 
Kaplow Communications

Los Angeles Camp Week
PMK-BNC
 
PR AGENCY CITIZENSHIP 
Burson-Marsteller, Being More By Giving Back
Burson-Marsteller

Ignite
Mitchell Communications Group

Integrated in Philanthropy
Fahlgren Mortine

MMC Mobilizes the Agency to Help She’s the First Change the World…One Girl at a Time
Marina Maher Communications (MMC)

Weber Shandwick Impact Project
Weber Shandwick
 
PR AGENCY MARKETING 
Going Digital Native to Fill the Voids in Social Media Consulting
Havas PR North America

The Ketchum Leadership Communication Monitor (KLCM) – Making a Lasting Mark on the Global Leadership Debate
Ketchum

Practice What You Preach: ROI Through Targeted Outreach
ReviveHealth

REFRESHING A BRAND, TRANSFORMING AN INDUSTRY: FleishmanHillard Embodies the Shape of Communications to Come
FleishmanHillard

SHIFT Marketing: The Foundation to Explosive Growth
SHIFT Communications
 
THOUGHT LEADERSHIP IN PR 
Authentic Brands: From Transparency to Full Disclosure
Cohn & Wolfe - Corporate Affairs

BECOMING THE MEDIA: TRUE Takes Thought Leadership Beyond the Brand
FleishmanHillard

Communicating Character
Hill+Knowlton Strategies

How I Became a Flack: A Journalist Shines a Light on Her Move to the Dark Side
Bateman Group

Social CEOs
Weber Shandwick
 

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