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NEW YORK—Clients of multinational agencies Ketchum, Weber Shandwick and Edelman each received more than 20 nominations for the Gold and Diamond SABRE Awards, which will be presented at our annual awards dinner, which takes place on May 6 at New York’s Cipriani 42nd Street.
Campaigns from Ketchum and its clients led the way with 28 among the finalists, followed by Weber Shandwick (24) and Edelman (21). Not far behind was Burson-Marsteller, which saw campaigns for its clients with 19 nominations.
Other firms with multiple programs among the finalists included FleishmanHillard and Ogilvy Public Relations (12 each); Padilla CRT (nine); Allison+Partners and MSLGroup (eight each); Coyne Public Relations (seven); APCO Worldwide, Carmichael Lynch Spong, Citizen Relations, Cohn & Wolfe, GolinHarris, Hill+Knowlton Strategies (six each); FTI Consulting and RF Binder (five each); and Capstrat, Exponent PR, M Booth, Ruder Finn and W2O Group (four each).
Tickets and tables for the SABRE Awards dinner are available here, or by emailing Celeste Picco in our New York office (212 333 2300).
DIAMOND SABRE AWARD CATEGORIES
COMPANY OF THE YEAR
MasterCard Worldwide
MasterCard with Ketchum
CEO OF THE YEAR
Doug Parker: The CEO Who Leveraged Communications to Make the Combination of US Airways and American Airlines a Reality
US Airways with Joele Frank and SKD Knickerbocker
BRAND-BUILDING
GE Minds + Machines: The Industrial Internet @ Work
GE with The OutCast Agency
Gillette Asks "How Does The Man of Steel Shave?"
Gillette with Ketchum
Hawaiian Tropic Reclaims its Spot in the Sun
Hawaiian Tropic with Edelman
Lay's "Do Us A Flavor"
Frito-Lay; Lay's with Ketchum
MyEnergi Lifestyle®: Showcasing the Affordable, Attainable Green Lifestyle
Ford Motor Company with Ogilvy Public Relations
REPUTATION MANAGEMENT
Infor Disrupts the Tech Industry
Infor with Ruder Finn
Manufacturing Matters: GE Helps Reignite America's Industrial Renewal
General Electric with Edelman
Navistar's Reputation Management Turnaround
Navistar
The Ultimate Reputation Challenge: Getting Viewers To Turn To Al Jazeera America
Al Jazeera America with Qorvis/MSLGROUP
RESEARCH AND PLANNING
Ameriprise Research Unveils New Trends in Retirement Planning
Ameriprise Financial with RF|Binder Partners Inc.
Educating American Employers and Workers about Consumer-Driven Health Care
Aflac with Hill+Knowlton Strategies, Big Fuel and First Born
Five Years Later
Fidelity Investments
"Promoting the Power of .ORG Worldwide: Going Global in Advance of an Internet Evolution"
Public Interest Registry with Allison+Partners
Understanding Today's Digital Natives: Burson-Marsteller and Telefónica Conduct the World's Largest Millennial Survey
Telefónica with Burson-Marsteller
MEASUREMENT AND EVALUATION
Bleach It Away
The Clorox Company with Ketchum
Convincing the C-Suite: The Proven Power of the Influence Scoring System (ISS)
BMC Software
See the Whole Picture with Parallax
Optum with Fusion Hill
PRACTICE AREAS CATEGORIES
MARKETING COMMUNICATIONS
B2B MARKETING
AIG's Global Launch of CyberEdge
AIG with Burson-Marsteller
Coffee-mate Blows the Lid Off Foodservice
COFFEE-MATE with Ketchum
Dell Taps Serial Entrepreneur to Bridge the Outside In
Dell with PPR WorldWide
From Treading Water to Making Waves: The Story of Dow Water & Process Solutions
Dow Water & Process Solutions with Gibbs&Soell
Gesture: A New Seating Experience
Steelcase with Peppercomm
CONSUMER MARKETING (EXISTING PRODUCT)
"Jewel" of a PR Idea Drives A New Distribution Channel
BEJEWELED VASELINE® LIP THERAPY ROSY LIPS with M Booth
Bleach It Away
The Clorox Company with Ketchum
Dove Real Beauty Sketches
Dove / Unilever with Edelman
Foster Farms Leads Poultry Industry Toward a Humane Future
Foster Farms with Fineman PR
Free Litter Caturday
Oil-Dri Corporation of America, Cat's Pride with Ketchum
CONSUMER MARKETING (NEW PRODUCT)
Activating Foodies to Savor GODIVA's New Truffle Fllights
GODIVA with SocialProvidence
DoubleTree by Hilton's DTour of a Lifetime
Hilton Worldwide with Ketchum
Filip: A Little Device For a Big World
Filip Technologies with MSLGROUP
Hopping into the Future of TV: Hopper with Sling Launch Positions DISH as Innovator in Delivering "TV Anywhere"
DISH with Public Strategies, Inc.
Taco Bell Launches Cool Ranch Doritos Locos Tacos
Taco Bell with Taylor Strategy
INTEGRATED MARKETING
Bringing Luster To The Lumia: Rebuilding Nokia's Brand and Driving Demand for the Lumia Series of Phones
Nokia with Cohn & Wolfe
ChapStick® Sessions Makes New Talent Shine
ChapStick®/Pfizer Consumer Healthcare with Coyne Public Relations
Live, Love, Lux
Electrolux with Weber Shandwick
Making Paper Cutting Edge: Domtar's PAPERbecause Campaign
Domtar Paper with Eric Mower + Associates
McKayla Maroney Is Impressed…With 7UP TEN®
Dr Pepper Snapple Group/7UP TEN with Ketchum
CORPORATE REPUTATION
INSTITUTIONAL IMAGE
Building Two Brands from the Ground Up
Cleveland Convention Center and Global Center for Health Innovation with Dix & Eaton
Cruise Forward
Cruise Lines International Association (CLIA) with APCO Worldwide
Investing in America: Production Increases, Job Creation and New Manufacturing Technologies Position Ford as a Leader in the U.S. Recovery
Ford Motor Company with Hill+Knowlton Strategies
The New Hertz
The Hertz Corporation with Ketchum
Unilever Project Sunlight
Unilever with Weber Shandwick
EMPLOYEE COMMUNICATIONS
CHALLENGING A COMPANY TO GET HEALTHY IN SIX MONTHS
AT&T with FleishmanHillard
From Chaos to Clarity: The Transformation of Liberty Mutual's Internal Communications
Liberty Mutual Insurance
Transforming employee communications to power Hewlett-Packard's Turnaround
Hewlett-Packard (HP) with Edelman
Transforming Employees into Change Agents
Sanofi Canada
US Airways and American Airlines Merge to Create the New American Airlines - How Employees Played a Key Role in Getting to "Yes" and Defending Against the DOJ's Challenge to Successfully Combine
US Airways; American Airlines with Joele Frank
EXECUTIVE LEADERSHIP
Long Live Life: Starting a Movement Through Emotional Engagement
Novartis with Ruder Finn
FINANCIAL COMMUNICATIONS
The Irish Blessing: Advising Perrigo Throughout Its Acquisition of Elan
Perrigo (NYSE: PRGO) with FTI Consulting
MF Global Inc., Trustee
MF Global Inc. with APCO Worldwide
Protecting Vipshop Against a Short-selling Attack
Vipshop Holdings with Burson-Marsteller
US Airways and American Airlines Merge to Create the New American Airlines - How They Got to "Yes"
US Airways with Joele Frank
Using Financial Media To Trump Politics: Getting Viewers To Turn The Channel To Al Jazeera America
Al Jazeera America with Qorvis/MSLGROUP
CAUSE-RELATED MARKETING
AXE Showerpooling
AXE / Unilever with Edelman
Duracell Quantum Launch
Duracell with Citizen Paine
GE NFL HEAD HEALTH INITIATIVE
GE
Magnolia Meals at Home
Eisai Inc. with SharedVoice Public Relations
You're Doing OK!: JOHNSON'S® Baby Gives Back and Reassures Moms
JOHNSON'S® Baby with RF|Binder Partners Inc.
COMMUNITY RELATIONS
Citi Bike
Citi with FleishmanHillard
More Ways to Care with ReviveHealth
Our Lady of the Lake Regional Medical Center with ReviveHealth
National Medicare Education Week
UnitedHealthcare Medicare & Retirement with Burson-Marsteller and Direct Impact
Santa Fe Gold: Building an Army of Advocates
Santa Fe Gold with Davies Public Affairs
Smarter Football: A Look Inside the Film Room with Riddell
Riddell with Cohn & Wolfe
CORPORATE SOCIAL RESPONSIBILITY
Green Mountain Coffee® and Kelly Clarkson Team Up to Shine Spotlight on Fair Trade
Green Mountain Coffee Roasters, Inc. with Cone Communications
Lifesaving Behavior Change: Cincinnati Children's Hospital Medical Center and Toyota's "Buckle Up for Life"
Cincinnati Children's Hospital Medical Center and Toyota with Edelman
Philadelphia - Share Our Story, Share Our Strength
Philadelphia Cream Cheese with Henson Consulting, Inc.
TRAVEL IS THE ENEMY OF MYOPIA': THE HILTON HHONORS TEACHER TREKS TRAVEL GRANT COMPETITION
Hilton Worldwide with Edelman
World Hunger Relief
Yum! Brands, Inc with Weber Shandwick
PUBLIC EDUCATION
Driving a Behavior Shift by Getting Mom to Talk
Cord Blood Registry with Zeno Group
OK2TALK: Giving Youth a Voice to Discuss Mental Health
National Association of Broadcasters with Ogilvy Public Relations
"PR Saves The Planet: The Power of PR Awarded To Environmental Heroes"
Goldman Environmental Prize with Allison+Partners
This is Personal
National Women's Law Center with Powell Tate
Up to Us 2013 Campaign
Peter G. Peterson Foundation with Widmeyer Communications
CRISIS MANAGEMENT
Burger King Twitter Hack Crisis
Burger King with Coyne Public Relations
Communicating the Closure of Ben Venue Laboratories
Ben Venue Laboratories, Inc. with GCI Health
Don't Ground America
Airlines for America with Ketchum
How a Forthright Crisis Response Helped a Company Preserve Its Reputation and Maintain Customer Confidence
SeaStreak LLC with Hennes Paynter Communications
Royal Caribbean Grandeur of the Seas Fire Response
Royal Caribbean International with Weber Shandwick
ISSUES MANAGEMENT
Breaking Bad's Trip to Belize
Belize Tourism Board with Olson Engage
BCBSNC Let's Talk Cost Campaign
Blue Cross and Blue Shield of North Carolina with Capstrat
Hertz Hits the Road
Hertz with Ketchum
Making "Stronger than the Storm" A Self Fulfilling Prophecy for NJ Shore Businesses and Communities
New Jersey Economic Development Authority with MWW
New Yorkers for Beverage Choices
American Beverage Association with APCO Worldwide
PUBLIC AFFAIRS (FEDERAL)
Business Roundtable: The Home Court Advantage
The Business Roundtable with APCO Worldwide
Changing the National Conversation: 2013 Infrastructure Report Card
American Society of Civil Engineers with The Glover Park Group
Moving America Out of the Red: Fix the Debt's Campaign to Build a Groundswell of Support for Reducing the National Debt
The Campaign to Fix the Debt with Proof Integrated Communications
The Value of Medical Innovation: Turning the Tide on Prescription Therapy Cost
Celgene Corporation with dna Communications
Working Group on Pharmaceutical Safety
Working Group on Pharmaceutical Safety with Powell Tate
PUBLIC AFFAIRS (STATE OR LOCAL)
San Bruno's Fight for Reform: From Victim to Advocate for Gas Pipeline Safety
City of San Bruno with Singer Associates
Save Our Safety Net
Connecticut Community Providers Association with Global Strategy Group
Napa Pipe: Creating A New Vision
Napa Pipe with Davies Public Affairs
MEDIA RELATIONS
CORPORATE MEDIA RELATIONS
The Cost of Change
Blue Cross and Blue Shield of North Carolina with Capstrat
Dunkin' Donuts: Brewing Hot PR in 2013
Dunkin' Donuts with RF|Binder Partners Inc.
Helping IKEA Go LED
IKEA with Lippe Taylor
Publicizing Rock in Rio - The Biggest Event in Music and Entertainment World
Rock In Rio Music Festival with Approach Comunicação Integrada
SKIPPY -- Leveraging the Announcement of an Acquisition
Hormel Foods with Burson-Marsteller
PRODUCT MEDIA RELATIONS - CONSUMER
As Good As Gold: The U.S. Launch of MAGNUM Gold?!
Unilever - Magnum Ice Cream with GolinHarris
Creating the World's Most Buzzed-About Bar: The Dead Rabbit, a "Gangs of New York"-Inspired Cocktail Saloon
The Dead Rabbit with Hanna Lee Communications, Inc.
Crest + Oral-B Halloween
P&G, Crest + Oral-B with MSLGROUP
Jack Link's Jerky National Jerky Day Rains On
Jack Link's Beef Jerky with Carmichael Lynch Spong
The Monsters Are Back!
General Mills with Exponent PR
PRODUCT MEDIA RELATIONS - TRADE
Changing Lanes with the 2014 Lexus IS
Toyota Motor Sales USA with Allison+Partners
HP 2013 Fall Launch - Porter Novelli and Hewlett Packard
Hewlett Packard with Porter Novelli
Launching the ADP National Franchise Report
Automatic Data Processing, Inc. with Weber Shandwick
Taking a Smart Approach to Launching Samsung SMART Camera
Samsung with Allison+Partners
Unmasking the Ultimate Defender: Launching 3M's New Paint Defender System
3M with Cohn & Wolfe
DIGITAL AND SOCIAL MEDIA
DIGITAL CAMPAIGN
ASCO Digital Newsroom: Digital Storytelling Puts Genentech in the Driver's Seat
Genentech with Weber Shandwick
The Doctor is In: Alice Cooper and Fretlight Guitar Help People to Stop Quitting and Start Rocking
Fretlight Guitar with French/West/Vaughan
Dunder Mifflin's Scranton Super Bowl
Quill.com with Olson Engage
What Would A Celebrity Do for a Klondike Bar?
Unilever – Klondike with GolinHarris
You Don't Know Jack About MS
Teva Pharmaceuticals with Rx Mosaic Health
SOCIAL MEDIA/SOCIAL NETWORKING CAMPAIGN
A Case of the Mandays
Manwich with JSH&A Communications
From Faceless to Friendly...Increasing Brand Engagement
PayPal with Edelman
HAVING A ‘BALL’ ON PINTEREST: Engaging Fans and Driving Sales for Ball® Canning Products Jarden Home Brands with 360 Public Relations
Kisses Royal Baby
Hershey's with W2O Group
Procter & Gamble, "P&G everyday" Power Pinner Program
Procter & Gamble with DeVries Global
BLOGGER OUTREACH
Clorox Cleans Up the ICK
The Clorox Company with Ketchum
Getting into the Sony Club
Sony Electronics with Burson-Marsteller
Mylan Blogger Engagement
Mylan Specialty with Chandler Chicco Agency
Netflix Queues Up Family Conversation with the Stream Team
Netflix with Zeno Group
Online Inspiration Motivates DIYers
Sherwin-Williams with Carmichael Lynch Spong
BRANDED JOURNALISM
Drive the District
General Motors with Weber Shandwick
Social Oncology Project
WCG
Taking A Fresh Look at the Future of Frozen Food
ConAgra Foods with Ketchum
Verizon Wireless News Center
Weber Shandwick
Visual Storytelling - Turning Likes to Loves
American Express with M Booth
WORD OF MOUTH
Harnessing Town Pride to Drive State Visitation
Connecticut (Dept. of Economic and Community Development and its Office of Tourism) with FleishmanHillard
Joy of Thank You
Storck with Zócalo Group
Keurig "Brew the Love" Brewer on Doorstep
Keurig with Cake
Samsung Recharges Galaxy Phones with a Tweet at SXSW
Samsung Mobile US with Edelman
The Scarecrow
Chipotle with Edelman
EXPERIENTIAL
GUERRILLA MARKETING
Building a Bridge for Fruttare™ and Festival Goers
Unilever – Fruttare with GolinHarris
Georges Duboeuf Beaujolais Nouveau Celebrates the Holiday Season 1920's-style
Les Vins Georges Duboeuf with PadillaCRT
"OctoNovemCember" Is the New Black (Friday)
RetailMeNot with Allison+Partners
Oscar Mayer's Wienermobile Run
Oscar Mayer with Olson Engage
THE #EVERYDAYEFFECT - LIVE FROM NEW YORK
Procter & Gamble with Citizen Relations
PUBLICITY STUNT
Gillette Shaves the Red Sox
Gillette with Ketchum
GoGo Playfully Campaign
GoGo squeeze with Emanate PR
HILTON HHONORS TRAVEL IS CALLING YOU: SPONTANEITY CHALLENGE
Hilton Worldwide with Edelman
Olay "Get Lathered Up"
Olay (P&G) with DeVries Global
P&G Scope Bacon
P&G – Scope with MSLGROUP
SPECIAL EVENT
A Two-Story Tall Sign to Quit: GSK Plants Giant Cigarette Butt in Chicago to Inspire Cook County Residents to Swap Their Smokes
GlaxoSmithKline Consumer Healthcare with GolinHarris
Capriotti's Sandwich Shop Washington D.C. Grand Opening
Capriotti's Sandwich Shop with Konnect Public Relations
Ford Motor Company: The Ford Developer Program - Opening up the Highways for Developers of all Kinds
Ford Motor Company with Hill+Knowlton Strategies
JELL-O Makes the Taste of Football Defeat Sweet
JELL-O refrigerated, ready-to-eat snacks with Hunter Public Relations
SPONSORSHIP
Mobile Pwn2Own 2013
HP with Burson-Marsteller
One Your Mark, Get Set, Race Across America Powered by Trane
Trane Residential Solutions with Carmichael Lynch Spong
“The ‘Other’ Marathon: ASICS LA Marathon”
ASICS America with Allison+Partners
SAP: Unveiling a Statistical Slam Dunk Experience
SAP with Burson-Marsteller
Senior Citizens Got Game! Humana Leverages the 2013 National Senior Games
Humana with Coyne Public Relations
TRADE SHOW
Goodyear Highway Hero Award
Goodyear Commercial Tire with Coyne Public Relations
Let's Talk About Sex...With Vibrators
Standard Innovation (We-Vibe®) with Ogilvy Public Relations
Making Magic at Commodity Classic 2013
BASF Crop Protection with PadillaCRT
Mastering Mobile World Congress with MasterPass
MasterCard with Ketchum
Say What? Lenovo Launches "Coffee Table" PC at North America's Largest Furniture Show
Lenovo with Text100
SPECIALIST AUDIENCE
MARKETING TO MEN
Broxygen TV: Giving More Power to Young Guys with Electric Shaving
Philips Norelco with Emanate PR
Doritos #BoldStage at South by Southwest
Frito-Lay; Doritos with Ketchum
Flannelytics: Using Humor to Reach Tradesmen
Duluth Trading Co. with Exponent PR
Gillette Saves the KISS
Gillette with Ketchum
Stanley Utility Mat Product Launch
Sleep Innovations with 3rd Coast PR
MARKETING TO WOMEN
Hawaiian Tropic Reclaims its Spot in the Sun
Hawaiian Tropic with Edelman
Lathering Up Excitement & Sales For New VO5 Salon Series
High Ridge Brands/Alberto VO5 with 360PR
Microsoft SMB: Honors the Evolution of Women's Entrepreneurship
Microsoft with Airfoil
Similac® Supports Moms with StrongMoms Empower™ Campaign
Abbott Nutrition with FleishmanHillard
Synthroid & Sofia Vergara: Putting a 50 Year Old Brand in the Spotlight
AbbVie with Fleishman Hillard
MARKETING TO YOUTH
DESPICABLE ME 2: From Runaway Success to Blockbuster Franchise
Universal Pictures with H+M Communications
Helping the AbbVie CF Scholarship Maintain its Integrity while Navigating the Hurdles of Program Re-branding
AbbVie with Ruder Finn
Lessons of an Existentialist Tween Queen
Mattel (Ever After High) with Ketchum
Scholarship Advisor Uses Big Data to go from Unknown to Top Five
Scholarship Advisor from Student Advisor with rbb Public Relations
U by Kotex and Generation Know: Creating a Movement of Young Women to Spread the Word About Vaginal Health
U by Kotex, from Kimberly-Clark Corporation with Marina Maher Communications
MULTICULTURAL MARKETING
A Case of ALLERGY FACE™: ZYRTEC® Helps Bring Beauty Solutions to Latinas
Zyrtec/McNeil with Hunter Public Relations
It's On You: Inspiring the African American Community to Step Up and Save Lives
Be The Match® with PadillaCRT
Monster Jam Crushes into the Hispanic Market
Feld Entertainment with rbb Public Relations
MUJERES CON LA FALDA BIEN PUESTA™ LAUNCHING THE PROCTER & GAMBLE ORGULLOSA BOARD OF FALDAS WITH A "SKIRTS ONLY" FASHION SHOW
Procter & Gamble with Citizen Relations
Uncovering the Oral Health Crisis
W.K. Kellogg Foundation with Burness Communications
INDUSTRY SECTOR CATEGORIES
CONSUMER GOODS
AUTOMOTIVE
General Motors Revamps 70 Percent of Product Lineup in 2013: Refreshed Vehicles for a Refreshed Economy
General Motors with Weber Shandwick
Audi of America, “The Challenge”
Audi of America with PMK-BNC
Scarves, Sleighs and Snowflakes: Winter Adventures in the 2013 Nissan Pathfinder
Nissan North America with Zócalo Group
Suzuki - Way of Life! Protecting a Brand through Bankruptcy and Market Exit
American Suzuki Motor Corporation with FTI Consulting
Toyota Tundra East Coast Drive Camp
Toyota Motor Sales with Jackson Spalding
FASHION & BEAUTY
Bravery Never Goes Out Of Style: Keds Introduces Global Bravehearts Campaign
Keds with ShopPR
Head & Shoulders "Season of the Whiff"
Head & Shoulders with Marina Maher Communications
Madison Avenue Meets Mass Retailer: The First-Ever Designer Window at a Mass Drugstore
Unilever/Nexxus Salon Hair Care with Kaplow Communications
Playtex: Be Uniquely You
Playtex with O'Malley Hansen Communications
VASELINE® SPRAY & GO RESCUES MOMS ON THE GO
Vaseline Spray & Go (Unilever) with M Booth
FOOD & BEVERAGE (BRANDED)
America Is Your Park
The Coca-Cola Company with Allidura Consumer
Ben’s Beginners™ Cooking Contest
The Uncle Ben's Brand® with Porter Novelli
Dos Equis Saves the Party with Dos de Mayo
Dos Equis with Edelman
National Strawberry Shortcake Day
Driscoll's Berries with The Baddish Group
Reinvention Helps Land O'Lakes Appeal to New Generation of Home Cooks
Land O'Lakes Dairy with Exponent PR
FOOD & BEVERAGE (COMMODITY)
America's Egg Farmers Take Back Easter
American Egg Board with Edelman
Bringing Blueberries to Life as Little Blue Dynamos
U.S. Highbush Blueberry Council with PadillaCRT
Chocolate Milk: From the Grid Iron to IRONMAN
Milk Processor Education Program (MilkPEP) with Weber Shandwick
CMC National School Lunch Program
Cranberry Marketing Committee (CMC) with Pollock Communications
Mango Gets a Mangover
National Mango Board with FleishmanHillard
TOYS & GAMES
#GetReplaced
Activision with Edelman
Barbie Turns the "Red Planet" Pink
Mattel with Ketchum
Just Dance Introduces "Dancegiving": America's Favorite New Holiday
Ubisoft with Cohn & Wolfe
MONOPOLY "Save Your Token" Campaign
Hasbro with Hunter Public Relations
PlayStation 4
Sony PlayStation with Voce Communications
HOME & FURNITURE
#ThermosThursday Refreshes Thirst For Iconic Thermos Brand
Genuine Thermos Brand with Carmichael Lynch Spong
Behr's BuzzFeed Campaign: Increasing Engagement and Brand Recognition
Behr Paint with Burson-Marsteller
Huggies Baby Shower Planner
Huggies with Social@Ogilvy
Inspiring Consumers with Color
Sherwin-Williams with Carmichael Lynch Spong
License to Spill Coast-to-Coast Tour
Mohawk Flooring with VP+C
CONSUMER SERVICES
ENTERTAINMENT
A Global Campaign fit for a Queen; Honoring the 50th Anniversary of the Epic Film Cleopatra for its Blu-ray Debut
Twentieth Century Fox Home Entertainment with Hill + Knowlton Strategies
EA SPORTS Madden NFL 25 Launch Campaign
EA SPORTS with FleishmanHillard
HISTORY's THE BIBLE
HISTORY with HISTORY PR
Increasing the Appetite for Food Network
Food Network with Rogers & Cowan
The Great Bull Run Takes the Media by the Horns
The Great Bull Run with Schneider Associates
FINANCIAL SERVICES
Chase Sapphire Gets COOLinary with Cardholders
Chase Sapphire with Ketchum
Heralding the Financial Rise of American Women
Allianz Life with PadillaCRT
Missouri Credit Union Association - Bank On MOre
Missouri Credit Union Association (MCUA) with APCO Worldwide
The Picture of Success…An Authentic Approach to Humanize the Brand
PayPal with Edelman
Roadshow for Growth
GE Capital
FOOD SERVICE
LYFE Kitchen: "LYFE Begins in SoCal"
LYFE Kitchen with Zapwater Communications
McDonald's Mighty Wings
McDonald’s with GolinHarris
McDonald's Premium McWrap
McDonald's with The Narrative Group
Starbucks Holiday 2013
Starbucks with Edelman
Wendy's Pretzel Bacon Cheeseburger Love Fest
Wendy's with Ketchum
RETAILERS
BYOF (Bring Your Own Friend) Day
IKEA with Ketchum
Field & Stream Grand Opening Weekend
DICK's Sporting Goods with Catalyst Public Relations
Future Shop Builds Buzz Ahead of PS4 Launch
Future Shop with Citizen Relations
It's the Most Wonderful Time of the Year - Holiday 2013 at 6pm.com
6pm.com with Beehive PR
Tanks of Thanks: Fueling Great Places to Live
CHS, Inc. with Exponent
TRAVEL & TOURISM
Airplane Dinner
Qatar Airways with PUBLIC nyc
British Airways UnGrounded
British Airways with Text100
Grand Central Terminal's 100th Anniversary
Grand Central Terminal / Jones Lang LaSalle with Goodman Media International
Simply Street Food at Omni Hotels & Resorts
Omni Hotels & Resorts with LDWWgroup
TourismOhio Extends Marketing Budget with McDonald's Discover Ohio To Go Promotion
Office of TourismOhio with Fahlgren Mortine
BUSINESS-TO-BUSINESS
ENERGY AND NATURAL RESOURCES
Blue Corridor Drives Natural Gas Vehicle Use Worldwide
Gazprom with Ketchum and g+ europe
BP's Energy Outlook: Transforming Data Into Creative Storytelling
BP with Ogilvy Public Relations
The Spirit of Possibility: Voyaging into the Next Era of Aviation History with Solar Energy
Solar Impulse with Weber Shandwick
Strategic Plan to Create and Establish the First Direct Communication Channel Between the Fuel Brand and its Gas Station Attendants
Petrobras Distribuidora with Approach Comunicação Integrada
What is Water Worth to You? The Mandate to Modernize U.S. Water Infrastructure
Xylem Inc. with Edelman
CHEMICALS & INDUSTRIALS
Earning C-Suite Consideration Through Content Marketing
DuPont Sustainable Solutions with Ogilvy Public Relations
ExOne: Building a Publicly Traded Global Brand One Layer at a Time
ExOne with Burson-Marsteller
Hill+Knowlton Canada: CNOOC purchase of Nexen
Nexen with Hill+Knowlton Canada
Manufacturing Matters: GE Helps Reignite America's Industrial Renewal
General Electric with Edelman
Weeding Out Negative Messages
BASF with PadillaCRT
PROFESSIONAL SERVICE FIRMS
Accenture Outlook Expansion
Accenture
America Prepares for the Affordable Care Act
Towers Watson with kwittken + company
Deloitte Analytics: Make it Crunchy
Deloitte Analytics with Capstrat
Elevating ADP to Health Care Reform Thought Leader
ADP with Weber Shandwick
Reaching the Millennials
Arbella Insurance Group with Greenough
TRANSPORTATION & LOGISTICS
Drive to Deliver: Building Employee Support for Navistar's Turnaround Strategy
Navistar, Inc.
FedEx Delivers a Better Future
FedEx with Ketchum
More Connections, Please!
Honeywell Aerospace with Waggener Edstrom Worldwide
Navistar's Reputation Management Turnaround
Navistar, Inc.
Surf Air Takes Off
Surf Air with 451 Marketing
TECHNOLOGY
CONSUMER ELECTRONICS
Building a Brand: a littleBits at a Time
littleBits with Child's Play Communications
Let's Talk About Sex...With Vibrators
Standard Innovation (We-Vibe®) with Ogilvy Public Relations
Philips Hue: Personal, Wireless LED Lighting
Philips Lighting North America with OneVoiceConnect
The Warner Sounds Captured by Nikon
Nikon, Inc. with MWW
We Want To Teach The World To Swipe: AT&T And FleishmanHillard's "Device Launch" Video Series
AT&T with FleishmanHillard
TECHNOLOGY: HARDWARE
Texas Instruments: engineeringchange
Texas Instruments with GolinHarris
Filip: A Little Device For a Big World
Filip Technologies with MSLGROUP
HP Joy Realized
HP with Porter Novelli
Intel Atom for Mobile: Shifting Brand Perception through Product PR
Intel Corporation with Ogilvy Public Relations
Rethink Robotics: Two Robots, Two Software Sets, One Piece of Hardware
Rethink Robotics with SHIFT Communications
TECHNOLOGY: SOFTWARE & SERVICES
Branding Braintree: Bringing Mobile Commerce Innovator to the World Stage
Braintree with Bateman Group
Dropbox: 100 Million Thanks
Dropbox with Allison+Partners
IT Superhero Campaign
BMC with WCG
The Master Key: Unlocking Potential of Major Android Vulnerability
Bluebox with LEWIS PR
McGraw-Hill Education Goes High Tech & Shows It Has ‘Digital’ Game
McGraw-Hill Education with RF|Binder Partners Inc.
TELECOMMUNICATIONS
Experiential, Special Event: I Want My Wireless!
Transit Wireless with Access Communications
Harnessing the "Modern Market Research" A social intelligence program informing Sprint's 4G LTE Network Communications
Sprint with Makovsky
It Can Wait: The Power of a Movement
AT&T with FleishmanHillard
Understanding Today's Digital Natives: Burson-Marsteller and Telefónica Conduct the World's Largest Millennial Survey
Telefónica with Burson-Marsteller
VimpelCom: Delivering an Innovative and Differentiating Online Experience
VimpelCom with FTI Consulting
WEB-BASED BUSINESS
Craftsy Reveals the Most Generous Cities in America
Craftsy with Group Gordon
Free the Creative
iStock by Getty Images with Weber Shandwick
Generation Rent: Filling A Vacancy In The Online Rental Market
Apartment Guide with M Booth
Mom Meet Mom Launch Campaign
Mom Meet Mom with 451 Marketing
RetailMeNot Gives the People What They Want!
RetailMeNot with Allison+Partners
HEALTHCARE
ANIMAL CARE
Banfield Pet Hospital and Dolvett Quince Help Fido Get Fit
Banfield Pet Hospital with Coyne Public Relations
Barking Up a Storm: Dognition Starts New Conversation About Man's Best Friend
Dognition with French/West/Vaughan
Bayer Educates Canadians on Lyme Disease & Tick Prevention
Bayer Pet Health with Citizen Relations
Cat Critic Delivers A Perfect Punch For Purrfect Bistro
Merrick Pet Care with Carmichael Lynch Spong
The PEDIGREE Feeding Project: Choose The Next Communities
PEDIGREE Brand with Weber Shandwick
CONSUMER HEALTH
Banish Bullying
Galderma with Twist Mktg
Every Day is a Lifetime
Novartis with Burson-Marsteller
Making the Sunscreen Grade - Protecting the Skin of Tomorrow's Generation
Coppertone with PadillaCRT
The Official Sponsor of Sightseeing: Leveraging a Campaign Grounded in Sponsorship to Bring Healthy, Enhanced Vision to Large-Scale Consumer Events
Transitions Optical, Inc. with Burson-Marsteller
Sanofi Pasteur's Sounds of Pertussis® Campaign
Sanofi Pasteur and March of Dime with Biosector 2
HEALTHCARE PROVIDERS
12 Days of Cheer for Children Sparks Locally, Spreads Nationally
Children's Hospital of Richmond at VCU with PadillaCRT
Fifty States of Confusion Campaign Sheds Light on Medicare Confusion
Express Scripts with Coyne Public Relations
Getting Narrow to Go Broader: Focusing in on Your Strength Can Lead to Big Possibilities
UF Health with Capstrat
GoHealth Consumer Outreach Campaign
Go Health with 5W Public Relations
Obamacare Is Working in California
Covered California (California's Health Benefit Exchange) with Ogilvy Public Relations
MEDICAL TECHNOLOGY
BD's Journey into Uncharted Pharmaceutical Market
BD with Ketchum
Epocrates Bugs + Drugs: Breaking Superbugs Out of the Hospital
Epocrates with MSLGROUP
The Heart of the Matter
Cardiovascular Systems Inc. with PadillaCRT
Life Changing Innovation
AdvaMed with Story Partners, LLC
World's First Thought-Controlled Bionic Leg Unveiled by Rehabilitation Institute of Chicago
Rehabilitation Institute of Chicago (RIC) with Sikich Marketing and Public Relations
PHARMACEUTICAL: RX
Facing Off Against Counterfeit Online Pharmacies: Launching Pfizer's Viagra Home Delivery Purchasing Site
Pfizer/Viagra (sildenafil citrate) with Ogilvy Public Relations
Genentech Video Encourages Cancer Patients to Spit for Science
Genentech with Weber Shandwick
I Design Prompts Action for World AIDS Day 2013
Merck with Cohn & Wolfe
LillyPad
Eli Lilly and Company with Beekeeper Group and Alipes
Tuberous Sclerosis Complex (TSC) Special Olympics Program
Novartis Pharmaceutical Corporation (NPC) with Ruder Finn
NON-CORPORATE
ASSOCIATIONS
A Long Overlooked Healthcare Issue: Hospital Malnutrition
Alliance to Advance Patient Nutrition with CooperKatz
Acknowledging Skepticism about GMOs in Agriculture
Council for Biotechnology Information with Ketchum
Hypertension Research Awareness Campaign
The American Society of Hypertension with Pollock Communications
The Power of Out: Harnessing the World's Leading Banks to Create a More Inclusive Wall Street
Out on the Street with FTI Consulting
U.S. Travel's Entry Reform Campaign
U.S. Travel Association with APCO Worldwide
EDUCATIONAL & CULTURAL INSTITUTIONS
The George W. Bush Presidential Center Dedication: Shaping the Message of an Historic Event
The George W. Bush Presidential Center with Burson-Marsteller
Innovating Higher Education in America
Northeastern University with FTI Consulting
Never Again: What You Do Matters
United States Holocaust Memorial Museum with Edelman
Strengthening Reputation Among Skeptics: Johnson's Jump to the Top
Samuel Curtis Johnson Graduate School of Management at Cornell University with Coyne Public Relations
VIRTUAL AMBASSADORS UNLEASH THE POWER OF PLAY FOR MINNESOTA CHILDREN'S MUSEUM
Minnesota Children's Museum with PadillaCRT
GOVERNMENT AGENCIES
Earthquake Brace + Bolt Pilot Program
California Residential Mitigation Program (CRMP) with Ogilvy Public Relations
Making "Stronger than the Storm" A Self Fulfilling Prophecy for NJ Shore Businesses and Communities
New Jersey Economic Development Authority with MWW
San Francisco International Airport Website Takes Off
San Francisco International Airport
Travel Nevada: A Digital and Social Reinvention
The Nevada Commission on Tourism with Burson-Marsteller
U.S. Korea Connect
The Embassy of the Republic of Korea with Finn Partners
NOT-FOR-PROFIT ORGANIZATIONS
The Campaign to End Discrimination Against Gay Scouts
Scouts for Equality with Global Strategy Group
The Congressional Hispanic Leadership Institute Makes a Splash on Immigration Reform with Capitol Hill Press Conference
Congressional Hispanic Leadership Institute with DCI Group
Galvanizing for Giving
United Nations Foundation and 92nd St Y with Havas PR North America
March of Dimes, imbornto
March of Dimes with MSLGROUP
The Urban Resource Institute PALS Campaign - People and Animals Living Safely
Urban Resource Institute with Group Gordon
INTERNATIONAL CATEGORIES
GLOBAL CAMPAIGN
AXE Apollo Captures Worldwide Imagination with Social Competition to Go to Space
Unilever/AXE with Edelman
Creating a Real-Time, Multinational, Global MEdia Team to Save the Earth
The United Nations Foundation with Havas PR North America
GOAL! Scoring Against Malaria with Soccer
United Against Malaria Partners with KYNE and Roll Back Malaria Partnership
The Sight Experience
Novartis with Weber Shandwick
Understanding Today's Digital Natives: Burson-Marsteller and Telefónica Conduct the World's Largest Millennial Survey
Telefónica with Burson-Marsteller
MULTIMARKET CAMPAIGN
Addressing the Needs of the Rapidly Growing Alzheimer's Population and Family Caregivers
Home Instead Senior Care with FleishmanHillard
Amadeus: Bringing Big Data to the Travel Industry
Amadeus with kwittken + company
Changing Perceptions: Michigan Means Business
Michigan Economic Development Corporation with Weber Shandwick
EdX Seeks to Educate the World (for Free)
edX with RF|Binder Partners, Inc.
Spreading the "Good News" to Transform Colombia Into a Top Business and Tourism Destination in Latin America
Proexport Colombia with Ogilvy Public Relations
CANADIAN CAMPAIGN
10th Annual White Cashmere Collection
Kruger Products with Strategic Objectives
Becel Heart Truth
Unilever (Becel) with Edelman
Hyundai Hockey Helpers 2013
Hyundai Auto Canada Corporation with Citizen Optimum LP
Level the Field
Right to Play with Weber Shandwick
Shop Small
American Express Canada with High Road
LATIN AMERICAN CAMPAIGN
Changing Diabetes on Bicycles
Novo Nordisk with Burson-Marsteller
Inellare: An Honest Conversation with Women
Aché with Burson-Marsteller
Project Macondo
BSA | The Software Alliance with Axon Comunicacion International
Starbucks Arrival to Colombia
Starbucks Edelman
The Sneak Peek Tweet
Netflix with Weber Shandwick
SILVER SABRE AWARDS FOR PUBLIC RELATIONS MANAGEMENT
PR AGENCY EMPLOYEE PROGRAM
Building a One-of-One Agency Culture
kwittken + company
Engaging Always TV (EATV)
Weber Shandwick
Globalizing the Fearless Pursuit of the Unexpected
Zeno Group
Kaplow's Outside/In Speakers Bureau
Kaplow Communications
Los Angeles Camp Week
PMK-BNC
PR AGENCY CITIZENSHIP
Burson-Marsteller, Being More By Giving Back
Burson-Marsteller
Ignite
Mitchell Communications Group
Integrated in Philanthropy
Fahlgren Mortine
MMC Mobilizes the Agency to Help She’s the First Change the World…One Girl at a Time
Marina Maher Communications (MMC)
Weber Shandwick Impact Project
Weber Shandwick
PR AGENCY MARKETING
Going Digital Native to Fill the Voids in Social Media Consulting
Havas PR North America
The Ketchum Leadership Communication Monitor (KLCM) – Making a Lasting Mark on the Global Leadership Debate
Ketchum
Practice What You Preach: ROI Through Targeted Outreach
ReviveHealth
REFRESHING A BRAND, TRANSFORMING AN INDUSTRY: FleishmanHillard Embodies the Shape of Communications to Come
FleishmanHillard
SHIFT Marketing: The Foundation to Explosive Growth
SHIFT Communications
THOUGHT LEADERSHIP IN PR
Authentic Brands: From Transparency to Full Disclosure
Cohn & Wolfe - Corporate Affairs
BECOMING THE MEDIA: TRUE Takes Thought Leadership Beyond the Brand
FleishmanHillard
Communicating Character
Hill+Knowlton Strategies
How I Became a Flack: A Journalist Shines a Light on Her Move to the Dark Side
Bateman Group
Social CEOs
Weber Shandwick
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