Ketchum Wins California Milk Account
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Ketchum Wins California Milk Account

The California Milk Advisory Board has appointed Ketchum as its public relations agency. Ketchum will handle all communications activities including strategic planning, producer and trade communications, media relations, interactive marketing, research and new media.

Paul Holmes

SAN FRANCISCO—The California Milk Advisory Board has appointed Ketchum as its public relations agency. Ketchum will handle all communications activities including strategic planning, producer and trade communications, media relations, interactive marketing, research and new media, and will assemble a team that includes culinary experts from the Ketchum Food Center to work for the CMAB.

 

“Ketchum was able to bring us fresh, creative thinking and a dynamic team with relevant experience in the dairy industry,” says Tricia Heinrich, vice president of communications. “We are thrilled to get so many communications services and diverse resources under one roof.  In addition, given the expanding national, and even international, scope of our program, partnering with a large, global agency makes sense as we move our marketing program to the next level.”

 

The CMAB was established to help promote increased consumption of California dairy products in the competitive marketplace.  California surpassed Wisconsin as the leading state for milk production in 1993 and is currently ranked first in the

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