NEW YORK—Celebrity Kimora Lee Simmons and her Phat Fashions design company have selected Rogers & Cowan as their agency of record. The entertainment marketing and PR firm will develop and implement a media relations campaign designed to broaden awareness and elevate the profiles of Phat Fashions and Simmons.
Rogers & Cowan will be responsible for providing strategic communications counsel and execution to support Simmons’ personal publicity, launching her new fragrance Dare Me in March of 2010, as well as promoting her reality series Kimora: Life in the Fab Lane, which airs on the Style Network.
Senior vice president Maggie Gallant will lead the Rogers & Cowan team for KLS from the agency’s New York office while associate vice president Jeff Raymond will direct efforts from the Los Angeles office.
Rogers & Cowan “understands every facet of our business, from entertainment to the merchandising and the branded fashion products we create,” says Kate Sullivan, vice president of marketing and public relations for Phat Fashions. “They know how to proactively integrate into Kimora’s multifaceted world and will take the business to another level.”