Kingsbury Adams Expands with Upstream Asia Deal
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Kingsbury Adams Expands with Upstream Asia Deal

Kingsbury-Adams, an Australia-based strategic communications firm, has acquired a minority equity position in Upstream Asia, recently named New Consultancy of the Year 2001 by PR Week.

Paul Holmes

HONG KONG, March 4—Kingsbury-Adams, an Australia-based strategic communications firm, has acquired a minority equity position in Upstream Asia, recently named New Consultancy of the Year 2001 by PR Week. Upstream Asia is a leading brand development and public relations firm serving the needs of technology-driven companies. 
 
Kingsbury-Adams also holds equity in the Melbourne-based firm Wrights, and Macro Consulting in Sydney.
 
“This new investment marks an important stage of our development of a federation of independent communications consulting firms throughout the region,” says Peter Kingsbury, a partner in the firm, which he founded with fellow Burson-Marsteller alumnus Paul Adams, who adds: “In addition to technology-focused expertise, our association with Upstream Asia brings geographic presence and expertise in Hong Kong, Taiwan and Singapore.”
 
Upstream was founded by David Ketchum, who worked with Kingsbury and Adams at B-M, and serves clients including eBay, Sony, Connectix, Microsoft MSN, SAP, and Hewlett Packard. Earlier this year, Upstream Asia acquired Singapore-based SparkTech Communications.
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