NEW YORK, February 16—Dan Klores Associates, a New York-based public relations firm best known for its media relations expertise, has changed its name to Dan Klores Communications “to better emphasize the integrated marketing services it is increasingly providing to a diverse and growing client base.”
The firm has grown rapidly in the past four years, with billings expanding from $8 million to more than $15 million, and its client list includes major brands such as General Motors, Shell Oil, WorldCom, New Balance, Avon, Scotts, the National Basketball Association, the National Football League, Brillstein-Grey Entertainment, Excite, Nickelodeon and VH1.
“When companies think about communications strategies to promote their products and services, they look for as broad a palette as possible,” said Dan Klores, president. “They want their communications firm to take a lead in forming partnerships, both internally and with other existing marketing functions and externally with like-minded, strong savvy businesses.
“This name change is more than altering words on a business card. Public relations has evolved beyond getting your client’s name in the newspaper. Companies like General Motors and WorldCom recognize the value of a seamless integrated marketing and communications program. Changing our name is a logical business step in conveying to the marketplace our focus on strategic integrated marketing and broad-based communications.”