NEW YORK—For the fifth consecutive year, DKC has been selected as agency of record for the BNP Paribas Taste of Tennis, the annual pre-U.S. Open charity event that brings together stars from the tennis court and the kitchen. The event is produced by AYS Sports Marketing.
The August 21 food tasting event, which will take place at the W Hotel in midtown Manhattan, will bring world-class tennis players such as Andy Roddick, Tommy Haas and Jelena Jankovic together with chefs from restaurants such as Blue Fin and Tavern on the Green to create special gourmet treats for VIP guests. A portion of proceeds from the event go toward the Food Bank for New York City.
In choosing to continue its partnership with DKC, BNP Paribas Taste of Tennis cited the strong media coverage the event has received in past years, as well as DKC’s on-site event expertise.