KN Karen Neuberger Taps Allison for Consumer Push
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KN Karen Neuberger Taps Allison for Consumer Push

National lifestyle brand KN Karen Neuburger and parent company KN Ltd. have selected San Francisco-based Allison & Partners as their new public relations agency of record.

Paul Holmes

SAN FRANCISCO—National lifestyle brand KN Karen Neuburger and parent company KN Ltd. have selected San Francisco-based Allison & Partners as their new public relations agency of record.

KN Karen Neuburger is best known for sleepwear and pajamas selected by Oprah as one of her “favorite things.” The San Rafael, California-based lifestyle brand is sold across the nation in major department stores, specialty stores and online and has branched into comfort-inspired fashion, accessories, home and crafting products. 

Allison & Partners will be handling all product, corporate and cause-related public relations for KN Karen Neuburger and its parent company, including support for the company’s three major “Shop for a Cause” initiatives with nonprofit partners including The Breast Cancer Research Foundation, First Book and WomenHeart. In addition, the firm will assist with the launch of several new product lines in 2007, including a line of women’s sportswear and accessories debuting at retail next spring.

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