HAUPPAUGE, NY—Kodora Communications has added three new accounts: Baudelaire, ICON Capital Corporation and Modern Salon Services. The company also announced the launch of its new website and full-service, in-house design and production capabilities.
For Baudelaire, the U.S. distributor of fine imported soaps and body care products from Europe and North America, the firm will develop and oversee a highly targeted marketing and media relations campaign. ICON Capital, an equipment leasing and investment company, will use Kodora to develop and implement an investor education program and an aggressive public relations campaign; and for Modern Salon Services, U.S. distributor for the Kusco-Murphy hair care brand, Kodora is executing a strategic brand awareness and media relations campaign for the exclusive.
“After a pattern of modest growth over the previous 18 months, the first quarter of 2003 has yielded these significant account wins, along with a continuing, substantial increase in new business activity,” said Dan O’Connell, president of Kodora Communications. “We attribute this trend to a number of productive new referral sources and strategic partners, as well as an emphasis on more consultative relationships, with a broader range of deliverables, including business planning, strategic branding, cause
marketing, design and web-based programs.”